Lead, SMC Marketing

Snap Inc.; United States; Hybrid; USD 142,000 - 210,000; Full time

Benefits offered by this job

Equity (RSUs)

Job summary

Snap Inc. in the United States is seeking a Lead, SMC Marketing to shape global content and demand generation for Small and Medium Customers. You will collaborate with Revenue, Product Marketing, Data Science and a team of designers, web developers and copywriters to craft measurable campaigns.

The role emphasizes data-driven storytelling, sales enablement content, and education for advertisers, with opportunities to impact revenue and growth across Snap's portfolio.

Qualifications

• BS/BA degree or equivalent years of experience.
• 8+ years experience in building and creating marketing content.

Responsibilities

• Develop and execute messaging and creative strategy for SMC acquisition marketing campaigns based on business KPIs, industry trends and customer insights.
• Own and develop customer centric content strategy that directly supports SMC’s global revenue programs.
• Ideate on content initiatives in order to improve overall engagement and conversion rates for marketing creative.
• Lead Ads Growth and Data Science teams to test and learn content and messaging for breaking through with high value advertisers and to optimize marketing content for specific audience segments and customer journeys.
• Stay ahead of industry trends in order innovate on content and provide customers with relevant education on advertising.
• Lead content creation with design, web development and copywriting teams to create educational content for the small and medium business audience.
• Provide ideas to continuously up level external-facing SMC advertiser content across all products.

Skills

Marketing content

Data-driven decision making

Collaboration

Content strategy

Advertising industry experience

Google Analytics

Figma

Multitasking

Education

BS/BA degree or equivalent years of experience

Tools

Google Analytics

Figma

Job description

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.

We are looking for a Lead, SMC Marketing to join Snap Inc’s global Small and Medium Customers (SMC) organization. This role will build compelling marketing content to drive revenue growth, including sales enablement materials, on-platform notifications, email and Snap’s web properties. The role will build global creative strategy and closely align with cross-functional teams (Revenue, Product Marketing, Data Science), while collaborating with an internal team of designers, web developers and copy writers to create impactful, measurable campaigns.

The ideal candidate is a data-driven marketer who brings directly relevant experience in strategizing on and creating sales enablement material.

What you’ll do:

• Develop and execute messaging and creative strategy for SMC acquisition marketing campaigns based on business KPIs, industry trends and customer insights


• Own and develop customer centric content strategy that directly supports SMC’s global revenue programs


• Ideate on content initiatives in order to improve overall engagement and conversion rates for marketing creative


• Lead Ads Growth and Data Science teams to test and learn content and messaging for breaking through with high value advertisers and to optimize marketing content for specific audience segments and customer journeys


• Stay ahead of industry trends in order innovate on content and provide customers with relevant education on advertising


• Lead content creation with design, web development and copywriting teams to create educational content for the small and medium business audience


• Provide ideas to continuously up level external-facing SMC advertiser acquisition content across all products.

Knowledge, Skills & Abilities:

• Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on results


• Understanding of what type of education resonates for different audiences


• Experience leading internal creative design and web development teams


• High comfort with data driven decision making and ability to translate data into actionable content recommendations


• Ability to consistently uplevel content, while keeping in mind business goals


• Self-starter with strong collaboration skills and ability to multitask. Ability to adapt to changing priorities and is comfortable with ambiguity


• Experience or familiarity in working with the media or digital advertising industry


• Experience with tools Google Analytics and Figma is a plus

Minimum Qualifications:

• BS/BA degree or equivalent years of experience


• 8+ years experience in building and creating marketing content

Preferred Qualifications:

• Direct experience with hands on sales enablement content creation


• Passion for change, Snapchat, and creativity!

\"Default Together\" Policy at Snap

At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.

Equal Opportunity

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits:

Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC): The base salary range for this position is $142,000-$214,000 annually.

Zone B: The base salary range for this position is $135,000-$203,000 annually.

Zone C: The base salary range for this position is $121,000-$182,000 annually. This position is eligible for equity in the form of RSUs.

If you believe this job description is missing required pay transparency information, please submit a report through this form : Job Description Pay Range Disclosure.