Global SMB Programs Lead

United States Digital Space LLC; United States; Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid schedule

Job summary

The company is seeking a Scaled Programs Lead to build and scale global programs that engage SMB-focused agencies and other partners helping small and medium-sized businesses grow. You will develop programs that build awareness, recruit participants, strengthen their capabilities and help them bring the advertising opportunity to their SMB customers.

Your remit will span audience segmentation, recruitment campaigns, education, certification, incentives and co-marketing.

Qualifications

• Experience building agency or partner programs for digital advertising platforms serving SMBs.
• Track record launching programs that drive advertiser acquisition, activation, retention, or investment.
• Experience designing partner tiers, certifications, incentives, and benefits.

Responsibilities

• Set the global program strategy for SMB-focused agencies and scaled partners, defining priority audiences, growth goals, and investment choices.
• Build awareness and recruit qualified participants through campaigns and outreach that demonstrate the value of the company’s advertising solutions.
• Segment agencies and partners by capabilities, needs, and growth potential; design program tiers, incentives, and benefits.
• Develop education, training, webinars, certification, badging, and content that help participants serve SMB advertisers effectively.
• Launch repeatable co-marketing programs, joint campaigns, events, and reusable toolkits reaching SMB audiences through participating agencies and partners.
• Pilot programs and measure participation, activation, advertiser growth, and economics; scale effective approaches.
• Lead cross-functional delivery and adapt programs across markets; build the team for global scale.

Skills

Program management

Partner programs

Digital advertising

Global scaling

Education programs

Job description

The company is seeking a Scaled Programs Lead to build and scale global programs that engage SMB-focused agencies and other partners helping small and medium-sized businesses grow. You will develop programs that build awareness, recruit participants, strengthen their capabilities and help them bring the advertising opportunity to their SMB customers.

Your remit will span audience segmentation, recruitment campaigns, education, certification, incentives and co-marketing.