Global SMB Programs Architect

OpenAI

New York (NY)

Hybrid

USD 180,000 - 240,000

Full time

14 days+

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Job summary

OpenAI is seeking a Scaled Programs Lead for the SMB Ads Marketing team to build and scale global programs engaging SMB-focused agencies and partners. You will shape how audiences discover and adopt OpenAI's advertising solutions, recruiting participants and creating education, certification, and co-marketing initiatives.

Responsibilities span audience segmentation, program design, incentives, and measurement of participation and advertiser growth.

Qualifications

  • Experience building SMB-focused agency or partner programs.
  • Track record launching programs that drive advertiser acquisition, activation, or investment.
  • Ability to design partner tiers, certifications, incentives, and benefits.
  • Experience developing scalable co-marketing campaigns, education programs, and partner toolkits.

Responsibilities

  • Set the global program strategy for SMB-focused agencies and scaled partners.
  • Build awareness and recruit qualified participants through campaigns and outreach.
  • Segment agencies and partners by capabilities, needs, and growth potential; design program tiers and benefits.
  • Develop education, training, webinars, certification, badging, and content for SMB advertisers.
  • Launch repeatable co-marketing programs and reusable toolkits reaching SMB audiences.
  • Pilot programs and measure participation, activation, advertiser growth, and economics.
  • Lead cross-functional delivery and build a team for global scale.

Skills

Program strategy
Campaign recruitment
Education & certification
Co-marketing
Cross-functional delivery
Global scale
People leadership

Job description

OpenAI is seeking a Scaled Programs Lead for the SMB Ads Marketing team to build and scale global programs engaging SMB-focused agencies and partners. You will shape how audiences discover and adopt OpenAI's advertising solutions, recruiting participants and creating education, certification, and co-marketing initiatives.

Responsibilities span audience segmentation, program design, incentives, and measurement of participation and advertiser growth.

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