Global Services Product Marketing Leader

Ffive; Seattle (WA); On-site; USD 150,000 - 190,000; Full time

Job summary

F5 is seeking a Principal Product Marketing Manager for Global Services. You will own the services go-to-market strategy, translate delivery capabilities into customer value, and enable Sales, Partners, and Customer Success to drive bookings and renewals.

The role requires leadership across Product, Marketing, and Finance, with a focus on attaching services to platform deals, and measuring impact on pipeline and retention.

Qualifications

• Bachelor's degree in marketing, business, CS, communications or related field.
• MBA preferred for seniority and business acumen.
• Proven ability to translate technical capabilities into business outcomes.

Responsibilities

• Establish the Global Services product marketing function and operating model.
• Define differentiated value propositions for services offerings and certifications.
• Shape packaging, tiering, bundles, and pricing strategy with Sales and Finance.
• Design programs to increase services attachment on platform deals and renewals.
• Ensure services are integrated into platform launches and customer journeys.
• Run market research, competitive analysis, and win/loss studies.
• Build enablement content for sales, partners, and customer success teams.
• Collaborate with demand generation and field marketing on campaigns.

Skills

Storytelling

Executive presence

CRM & BI data insight

Marketing impact measurement

Education

Bachelor's degree in marketing, business, CS, communications

MBA preferred

Job description

F5 is seeking a Principal Product Marketing Manager for Global Services. You will own the services go-to-market strategy, translate delivery capabilities into customer value, and enable Sales, Partners, and Customer Success to drive bookings and renewals.

The role requires leadership across Product, Marketing, and Finance, with a focus on attaching services to platform deals, and measuring impact on pipeline and retention.