Global Services Product Marketing Lead

F5; San Jose (CA); On-site; USD 180,000 - 271,000; Full time

Job summary

F5 is seeking a Principal Product Marketing Manager for Global Services to own the services go-to-market strategy, shaping the messaging, bundles, and monetization across Professional Services, Customer Support, Education Services, and Managed/SOC Services. You will collaborate with Sales, Product, and Marketing to drive revenue and customer outcomes.

Responsibilities include establishing the Global Services PMM function, creating differentiated value propositions, and aligning launches with

Qualifications

• 10+ years of B2B enterprise technology marketing experience, including 6+ years in product marketing
• Proven track record building or scaling a product marketing function or new go-to-market motion
• Deep understanding of how enterprise services are bought, sold, and renewed, including subscription models
• Demonstrated ability to measure and report marketing impact on pipeline, bookings, attach, and retention
• Exceptional storytelling and executive presence, with ability to influence senior leaders

Responsibilities

• Establish the Global Services product marketing function, operating model, annual planning cadence, launch process, and KPIs
• Develop the overarching Global Services narrative and messaging architecture, and define differentiated value propositions
• Partner with Global Services leadership, Finance, and Pricing to shape service packaging, tiering, bundles, and pricing strategy
• Design programs that increase services attach on new platform deals and drive adoption, renewals, and expansions
• Ensure services are integrated into product and platform launches with go-to-market ownership
• Run market, competitive, voice-of-customer, and win-loss research to inform portfolio strategy
• Build services sales and partner enablement including playbooks, decks, ROI tools, and customer stories
• Partner with demand generation, digital, and field marketing on campaigns that generate services pipeline

Skills

B2B enterprise technology marketing

Product marketing leadership

Marketing impact measurement

Executive storytelling

Global services marketing experience

AI tools familiarity

Education

Bachelor’s degree in marketing, business, computer science, communications, or a related field

MBA preferred

Job description

F5 is seeking a Principal Product Marketing Manager for Global Services to own the services go-to-market strategy, shaping the messaging, bundles, and monetization across Professional Services, Customer Support, Education Services, and Managed/SOC Services. You will collaborate with Sales, Product, and Marketing to drive revenue and customer outcomes.

Responsibilities include establishing the Global Services PMM function, creating differentiated value propositions, and aligning launches with