Principal Product Marketing Manager, Global Services

F5 Networks, Inc

Seattle (WA)

On-site

USD 180,000 - 271,000

Full time

5 days ago

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Job summary

F5 Networks, Inc. in Seattle, WA seeks a Principal Product Marketing Manager for Global Services to own the services marketing function, align with platform launches, and drive sales outcomes through compelling value propositions and evidence-based storytelling.

You will lead a cross-functional team across sales, product, and marketing, build programs for pricing, packaging, and enablement, and run research to shape a differentiated services portfolio that increases attach, renewals, and

Qualifications

Bachelor’s degree in listed fields; MBA preferred.
10+ years B2B tech marketing with 6+ years in product marketing.
Proven track record building or scaling a product marketing function and GTM motion.
Understanding of services, subscriptions, and renewals in enterprise buying.
Ability to measure marketing impact using CRM and BI data.

Responsibilities

Establish Global Services product marketing function and KPIs.
Develop overarching narrative and positioning for Professional Services and related offerings.
Shape service packaging, tiering, bundles, and pricing strategy.
Design programs to increase services attach, adoption, and renewals.
Integrate services into platform launches and go-to-market for offerings.
Run market research to inform portfolio strategy.
Build services sales enablement materials and ROI stories.
Partner with demand gen and represent F5 at events and in executive content.