Principal Product Marketing Lead - Global Services

F5 Networks, Inc.; Seattle (WA); On-site; USD 180,000 - 271,000; Full time

Job summary

F5 Networks, Inc. seeks a Principal Product Marketing Manager for Global Services to own the services go-to-market strategy end to end and ensure marketing supports platform launches and customer journeys.

The role defines messaging for Professional Services, Support tiers, Education Services, and Managed/SOC Services, partnering with Sales, Product, and Marketing to show quantified value and accelerate revenue.

Qualifications

• 10+ years of B2B enterprise technology marketing experience, incl 6+ years in product marketing.
• Experience marketing services, support, customer experience, or managed services.
• Proven ability to build or scale a product marketing function with processes and metrics.
• Deep understanding of services buying, selling, and renewal models.
• Ability to measure marketing impact using CRM and BI data.

Responsibilities

• Establish Global Services product marketing function, operating model, planning cadence.
• Develop messaging architecture and differentiating value propositions for services.
• Shape service packaging, tiering, bundles, and pricing with leadership.
• Design programs to increase services attach and drive renewals across lifecycle.
• Ensure services are integrated into platform launches and customer journeys.
• Run market, competitive, voice-of-customer, and win-loss research to inform strategy.
• Build services sales and partner enablement with playbooks, decks, ROI tools.
• Partner with demand generation and field marketing on campaigns for pipeline.

Skills

B2B marketing

Product marketing

Executive storytelling

Marketing impact

Education

Bachelor's in marketing or related field

MBA preferred

Tools

CRM systems

BI / analytics

Job description

F5 Networks, Inc. seeks a Principal Product Marketing Manager for Global Services to own the services go-to-market strategy end to end and ensure marketing supports platform launches and customer journeys.

The role defines messaging for Professional Services, Support tiers, Education Services, and Managed/SOC Services, partnering with Sales, Product, and Marketing to show quantified value and accelerate revenue.