Global Services Product Marketing Leader

F5; Seattle (WA); On-site; USD 180,000 - 271,000; Full time

Job summary

F5 is seeking a Principal Product Marketing Manager for Global Services in Seattle to own the services go-to-market strategy end-to-end. You will translate delivery capabilities into customer value, enable sales and partners, and ensure services are embedded in platform launches and journeys.

Ideal candidates will have 10+ years in B2B enterprise tech marketing with a strong services background, and a proven ability to measure marketing impact using CRM/BI data.

Qualifications

• Bachelor’s degree in marketing, business, computer science, communications, or a related field.
• 10+ years of B2B enterprise technology marketing experience, including 6+ years in product marketing.
• Proven track record building or scaling a product marketing function or new go-to-market motion.
• Deep understanding of how enterprise services are bought, sold, and renewed, including services attach, subscription and contract models.
• Demonstrated ability to measure and report marketing impact on pipeline, bookings, attach, and retention using CRM and BI data.
• Exceptional storytelling and executive presence, with the ability to translate technical capabilities into business outcomes and influence senior leaders.

Responsibilities

• Establish the Global Services product marketing function and operating model.
• Develop messaging architecture and differentiated value propositions for services.
• Shape service packaging, tiering, bundles, and pricing strategy.
• Create programs to drive attach, renewals, and adoption across platforms.
• Integrate services into platform launches and customer journeys.
• Lead market research and competitive analysis to guide portfolio strategy.
• Build enablement assets for sales and partners (playbooks, ROI tools, case stories).
• Collaborate with demand gen and field marketing on campaigns for services pipeline.

Skills

Go-to-market strategy

Product marketing leadership

B2B enterprise tech marketing

Services marketing

CRM and BI analysis

Storytelling & executive presence

Cross-functional collaboration

Pricing and packaging

Campaigns & demand gen

Public speaking

Education

Bachelor’s degree in marketing or related field

MBA preferred

Job description

F5 is seeking a Principal Product Marketing Manager for Global Services in Seattle to own the services go-to-market strategy end-to-end. You will translate delivery capabilities into customer value, enable sales and partners, and ensure services are embedded in platform launches and journeys.

Ideal candidates will have 10+ years in B2B enterprise tech marketing with a strong services background, and a proven ability to measure marketing impact using CRM/BI data.