Principal Product Marketing Manager, Services

Ffive; Seattle (WA); On-site; USD 150,000 - 190,000; Full time

Job summary

F5 is seeking a Principal Product Marketing Manager for Global Services. You will own the services go-to-market strategy, translate delivery capabilities into customer value, and enable Sales, Partners, and Customer Success to drive bookings and renewals.

The role requires leadership across Product, Marketing, and Finance, with a focus on attaching services to platform deals, and measuring impact on pipeline and retention.

Qualifications

• Bachelor's degree in marketing, business, CS, communications or related field.
• MBA preferred for seniority and business acumen.
• Proven ability to translate technical capabilities into business outcomes.

Responsibilities

• Establish the Global Services product marketing function and operating model.
• Define differentiated value propositions for services offerings and certifications.
• Shape packaging, tiering, bundles, and pricing strategy with Sales and Finance.
• Design programs to increase services attachment on platform deals and renewals.
• Ensure services are integrated into platform launches and customer journeys.
• Run market research, competitive analysis, and win/loss studies.
• Build enablement content for sales, partners, and customer success teams.
• Collaborate with demand generation and field marketing on campaigns.

Skills

Storytelling

Executive presence

CRM & BI data insight

Marketing impact measurement

Education

Bachelor's degree in marketing, business, CS, communications

MBA preferred

Job description

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Principal Product Marketing Manager, Global Services Job Description

We are seeking a Principal Product Marketing Manager to own and establish the product marketing function for F5 Global Services, the portfolio of Professional Services, Customer Support, Education Services, and Managed and SOC Services that helps customers deploy, operate, and realize lasting value from the F5 Application Delivery and Security Platform (ADSP). You will define how Global Services product marketing operates, how services are positioned alongside the platform, and how marketing contributes measurably to services bookings, attach, renewals, and customer outcomes. The ideal candidate has marketed services or customer experience offerings at a technology company and can turn F5's technical expertise into a competitive differentiator.

Position Summary

The Principal Product Marketing Manager for Global Services owns the services go-to-market strategy end to end. Services marketing sells expertise, outcomes, and trust rather than features, so this role translates delivery capabilities into quantified customer value and equips sales, partners, and customer success teams to sell services with confidence. Acting as the connective layer across Global Services, Sales, Product, and Marketing, this role ensures services are built into every platform launch and customer journey.

Key Responsibilities

• Establish the Global Services product marketing function, including its operating model, annual planning cadence, launch process, and the KPIs (services pipeline, attach, renewals, and adoption) that tie marketing to revenue and customer outcomes.
• Develop the overarching Global Services narrative and messaging architecture, and define differentiated value propositions for Professional Services, Customer Support tiers, Education Services and certifications, Managed and SOC Services, and Subscription Services.
• Partner with Global Services leadership, Finance, and Pricing to shape service packaging, tiering, bundles, and pricing strategy, including offers that pair services with platform and subscription licensing.
• Design programs that increase services attach on new platform deals and drive adoption, renewals, support tier upgrades, and expansion across the customer lifecycle, including migration, modernization, and AI-driven use cases.
• Ensure services are integrated into F5 product and platform launches so every new capability has a clear path to deploy, operate, and optimize, and lead go-to-market for new and evolving service offerings.
• Run market, competitive, voice-of-customer, and win-loss research to inform services portfolio strategy.
• Build services sales and partner enablement, including playbooks, pitch decks, battlecards, ROI tools, and customer outcome stories with quantified proof points, for direct sales, services sales, customer success, and channel partners.
• Partner with demand generation, digital, and field marketing on campaigns that generate services pipeline, and represent F5 Global Services with analysts, at industry events, and in executive content (e.g., event keynotes).

Required Qualifications

• Bachelor's degree in marketing, business, computer science, communications, or a related field; MBA preferred
• 10+ years of B2B enterprise technology marketing experience, including 6+ years in product marketing, with significant experience marketing services, support, customer experience, or managed services offerings at a technology company with a large services business
• Proven track record building or scaling a product marketing function or new go-to-market motion from the ground up, including the operating model, processes, and success metrics
• Deep understanding of how enterprise services are bought, sold, and renewed, including services attach, subscription and contract models, support tiers, and the role of services in platform adoption and retention
• Demonstrated ability to measure and report marketing impact on pipeline, bookings, attach, and retention using CRM and business intelligence data
• Exceptional storytelling and executive presence, with the ability to translate technical capabilities into business outcomes and influence senior leaders without authority in a global, matrixed organization

Preferred Skills

• Services or customer experience marketing experience at a networking, AI, cybersecurity, cloud, or infrastructure software company
• Background in services sales, consulting, cus