Field Service Go-To-Market & Enablement Lead

Leadout Capital; Chicago (IL); On-site; USD 130,000 - 180,000; Full time

Job summary

Salesforce is seeking a high-impact Product Marketing leader to own the go-to-market strategy for our Field Service business. You will translate business needs into scalable programs across marketing, sales enablement, product, and field teams to drive pipeline and close deals.

The ideal candidate has 8+ years in product marketing or GTM roles, excels in storytelling, and can navigate a complex, multi-geography organization while partnering with sales and product to deliver measurable results.

Qualifications

• 8+ years of experience in product marketing, sales, or go-to-market roles, including leadership experience
• Strong communicator and storyteller, able to present to executives and cross-functional partners
• Self-starter who can navigate a complex, multi-geography org and drive projects to execution
• Strategic thinker with data-driven mindset and ability to measure marketing metrics
• Proven partner to sales and marketing in building pipeline and advancing it to close
• Experience marketing to service buyers across multiple industries
• Experience creating value propositions and content strategies for demand generation
• Experience running or managing GTM programs is desirable

Responsibilities

• Be the Field Service go-to-market expert across product, marketing, and sales teams
• Own competitive strategy and enablement for Field Service
• Lead cross-functional GTM planning and alignment on priorities and messaging
• Build sales enablement content, plays, and training materials
• Scale programs with industry and regional PMMs globally
• Shape pricing and packaging strategy and support in-flight deals
• Drive launch strategy and buyer campaigns for Field Service products
• Create customer-facing content, webinars, blogs, and events to carry the message to market
• Track results and adjust programs based on data insights

Skills

Product marketing

Go-to-market

Leadership

Storytelling

Cross-functional collaboration

Data-driven marketing

Sales enablement

B2B SaaS marketing

Tools

Salesforce

Google Slides

CRM tools

Job description

Salesforce is seeking a high-impact Product Marketing leader to own the go-to-market strategy for our Field Service business. You will translate business needs into scalable programs across marketing, sales enablement, product, and field teams to drive pipeline and close deals.

The ideal candidate has 8+ years in product marketing or GTM roles, excels in storytelling, and can navigate a complex, multi-geography organization while partnering with sales and product to deliver measurable results.