Analyst, Customer and Lifecycle Marketing

Royal Caribbean Group; Miami (FL); Hybrid; USD 60,000 - 80,000; Full time

Job summary

Royal Caribbean Group in Miami, FL is seeking a full-time Customer and Lifecycle Marketing Analyst to drive casino-focused email and direct mail campaigns, coordinating with Marketing Manager and creative teams. You will coordinate segmentation, manage multiple campaigns across internal and external partners, and analyze results to boost revenue, retention, and reactivation.

This onsite role requires 1–3 years in email/direct mail marketing, a BS/BA in Marketing, and strong communication and

Qualifications

• College degree required; 1–3 years in Email and Direct Mail marketing.
• BS/BA in Marketing or related field.
• 2–3 years experience in email/direct mail marketing.
• Strong attention to detail and follow-through.
• Ability to manage multiple campaigns and cross-functional teams.
• Familiarity with metrics-based marketing.
• Experience with Exact Target, Salesforce, Siebel, and JIRA.

Responsibilities

• Assist in development and deployment of casino-facing email and direct mail campaigns.
• Develop segmentation criteria and targeted lists with operations and analysts.
• Collaborate with vendors to drive revenue and retention.
• Oversee campaign QA and asset delivery with external teams.
• Monitor campaigns and report results with optimization recommendations.
• Support campaign calendar, cadence, and testing strategies.

Job description

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

The Royal Caribbean Group’s Loyalty & Direct Marketing Team has an exciting career opportunity for a full time Customer and Lifecycle Marketing Analyst to the Customer and Lifecycle Marketing Senior Manager.

The position is onsite and based in Miami, Florida.

The position is also not eligible for work authorization sponsorship.

Position Summary:

The primary function of the Account Executive, Casino Marketing will be to facilitate and coordinate email and direct mail marketing campaigns for casino consumer segments, at the direction of the Marketing Manager, aimed at driving revenue and increasing customer reactivation and retention by working collaboratively across teams, with in-house creative team and external vendors.

Essential Duties and Responsibilities:

• Assist in the development and deployment day-to-day execution of Casino email and direct mail marketing campaigns, including developing the creative brief and working with the creative team and external vendors to develop assets.
• Partner with Casino Operations and the Casino & High Value Analyst to build email and direct mail segmentation criteria and targeted lists
• Work with multiple internal and external vendors to stimulate casino customer lead acquisitions and retention efforts, to ultimately drive revenue for the Casino business. Responsible for casino EM/DM campaign pre-deployment QA alongside EM and DM vendors
• Manage EM/ DM agency process for production, asset delivery, QA and timely/ accurate deployment.
• Collaborate with key stakeholders from marketing, retail, product, and operations teams to ensure coordinated execution and drive email performance.
• Monitor EM/DM campaigns, report results and provide recommendations on how to improve performance through optimizations.
• Execute campaign test plans with external vendors based on strategy set forth from Casino Marketing Sr. Account Executive & Casino & High Value Marketing Manager.
• Assist and work with Sr. AE, Casino Marketing in developing email campaign calendar to drive impactful cadence, content versioning and testing strategy with corresponding reporting.

Qualifications, Knowledge and Skills:

• College degree required. 1 to 3 years of experience in Email and Direct Mail marketing.
• Education: BS/BA in Marketing or related field
• Experience: 2- 3 years experience in email/ direct mail marketing
• Execution: excellent attention to detail and follow through
• Project management: ability to manage multiple campaigns and cross-functional team members
• Familiarity with metrics-based marketing
• Email/Direct Mail Tools: knowledge with email and direct mail platforms such us Exact Target, Salesforce, Siebel and project management tool JIRA
• Excellent verbal and written communication skills. Ability to write marketing copy, including strong calls-to-action for targeted audiences.
• Approach: energy and enthusiasm to drive results; must be self-motivated, proactive, poised and flexible
• Industry knowledge: passionate about cruise/travel industry, eCommerce and CRM.

Agency and Third-Party Submissions: Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Groupand each of its subsidiaries prohibit and will not tolerate discrimination or harassment.