Senior Brand Marketing & Content Lead — Onsite in Miami

Royal Caribbean Group; Miami (FL); On-site; USD 120,000 - 170,000; Full time

Job summary

Royal Caribbean Group in Miami is seeking a Senior Manager, Brand Marketing & Content to lead strategic brand initiatives and multi‑channel campaigns. The role drives awareness, engagement, and long‑term brand growth while partnering with internal teams, agencies, and production partners.

The ideal candidate combines strategic leadership with creative execution, overseeing budgets, timelines, and stakeholder alignment in a fast‑moving vacation industry context.

Qualifications

• Bachelor’s degree required in marketing, communications, advertising, business, or related field.
• 8+ years of marketing experience in brand marketing, agency, or related creative environment.
• Strong leadership, planning, budgeting, and stakeholder management skills.

Responsibilities

• Lead strategic development of breakthrough brand, advertising, content, and integrated marketing work.
• Translate insights and data into clear strategies, briefs, and campaign plans.
• Oversee complex, high‑volume workstreams across campaigns, content, and productions.
• Lead agency and cross‑functional collaboration with senior stakeholders.

Skills

Brand marketing

Campaign development

Leadership

Executive communication

Cross-functional collaboration

Budget management

Strategic thinking

Project management

Education

Bachelor’s degree in marketing or related field

Tools

Microsoft Office

Job description

Royal Caribbean Group in Miami is seeking a Senior Manager, Brand Marketing & Content to lead strategic brand initiatives and multi‑channel campaigns. The role drives awareness, engagement, and long‑term brand growth while partnering with internal teams, agencies, and production partners.

The ideal candidate combines strategic leadership with creative execution, overseeing budgets, timelines, and stakeholder alignment in a fast‑moving vacation industry context.