Senior Product Marketing Lead – Onboard Experiences

Carnival Corporation & plc; Miami (FL); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Cruise and Travel Privileges for You &

Job summary

Princess Cruises, part of Carnival Corporation & plc, is seeking a Senior Specialist, Product Marketing to lead onboard product marketing initiatives across guest touchpoints from a Miami office.

You will manage cross-functional projects with Food & Beverage, Entertainment, Hotel Operations and Destinations, translating strategy into guest-facing communications and collateral, ensuring brand-aligned execution across onboard and digital channels.

Qualifications

• Minimum 5+ years marketing experience.
• Cruise line onboard marketing experience.
• Planning, organizational and project management skills.
• Strong oral and written communication.
• Collaboration and consensus building.

Responsibilities

• Lead assigned product marketing projects and onboard communication initiatives across food & beverage, entertainment, hotel operations, destinations and other onboard experiences. Translate product strategies, business priorities and operational requirements into actionable marketing briefs, messaging strategies and guest-facing communications across relevant channels, applying sound judgment to ensure alignment with brand standards and the intended guest experience.
• Independently manage assigned projects from kickoff through implementation, establishing timelines, coordinating deliverables and guiding stakeholder reviews and approvals. Serve as a central point of coordination across internal teams and external partners, proactively identifying dependencies and risks.
• Lead assigned product marketing workstreams within go-to-market plans for new and enhanced onboard products and experiences. Translate approved strategies into actionable marketing requirements and coordinate messaging, creative assets, implementation needs and launch readiness across shoreside and shipboard teams.
• Manage the development, review and implementation of guest-facing marketing materials and onboard collateral across assigned initiatives. Partner with Creative Services and cross-functional stakeholders to evaluate content and creative against approved product requirements, brand standards and guest experience objectives.
• Conduct regular audits of onboard, web, app and other guest-facing product content to identify inconsistencies, outdated information and opportunities to improve the guest experience. Independently assess findings, recommend updates and coordinate implementation.

Skills

Marketing experience

Cruise line onboard marketing

Project management

Communication skills

Collaboration

Excel and analytics tools

Tools

Excel

Sales reporting tools

Sales analytics tools

CRM

Job description

Princess Cruises, part of Carnival Corporation & plc, is seeking a Senior Specialist, Product Marketing to lead onboard product marketing initiatives across guest touchpoints from a Miami office.

You will manage cross-functional projects with Food & Beverage, Entertainment, Hotel Operations and Destinations, translating strategy into guest-facing communications and collateral, ensuring brand-aligned execution across onboard and digital channels.