Global Senior Director, Paid Media & AI Growth

Okta; Bellevue (KY); On-site; USD 240,000 - 330,000; Full time

Job summary

Okta is seeking a visionary Senior Director of Paid Media to lead Global Paid Media and Performance Marketing in a fast-paced marketing ecosystem. You will shape the full buyer journey from audience development to pipeline progression while building a scalable operating model and measurement capabilities.

You will align digital investments with corporate targets, manage multi‑million-dollar media budgets, and partner with cross-functional leaders to drive CAC/LTV efficiency and revenue growth.

Qualifications

• 12–15+ years of progressive experience in Paid Media and Digital Growth Marketing.
• 8+ years of people management with distributed global teams.
• Deep expertise in enterprise B2B SaaS and complex buyer journeys.
• Proven ability to translate data into strategic, executive-ready recommendations.

Responsibilities

• Define and execute multi-year global paid media strategy across channels to accelerate enterprise pipeline.
• Lead and scale a global organization of media leaders and regional teams.
• Establish an operating model for evaluating channel performance and investment decisions.
• Partner with CMO, CRO, Finance, Product Marketing, and Sales to align media with business goals.
• Champion AI methodologies in audience modeling, bid management, and creative workflows.

Skills

Paid Media

Digital Growth

Executive Leadership

B2B SaaS

Strategic Planning

Tools

Salesforce

Looker

Tableau

Job description

Okta is seeking a visionary Senior Director of Paid Media to lead Global Paid Media and Performance Marketing in a fast-paced marketing ecosystem. You will shape the full buyer journey from audience development to pipeline progression while building a scalable operating model and measurement capabilities.

You will align digital investments with corporate targets, manage multi‑million-dollar media budgets, and partner with cross-functional leaders to drive CAC/LTV efficiency and revenue growth.