Global Institutional Investor Marketing Leader

Hines

New York (NY)

On-site

USD 140,000 - 170,000

Full time

14 days+

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Job summary

Hines is seeking a Senior Manager, Investor Marketing to lead the firm's global institutional investor marketing strategy. You will partner with Investment Management, Capital Markets and regional teams to drive campaigns across digital, events and investor touchpoints.

In this role, you will develop messaging, content calendars and event programs that align with fundraising priorities, strengthen investor engagement and reinforce Hines' leadership in real estate investment on a global scale.

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related discipline
MBA preferred but not required
Eight or more years’ experience in investor marketing, institutional marketing, asset management marketing or financial services marketing
Experience within real estate, private markets, alternative investments or institutional asset management strongly preferred
Strong understanding of institutional investor audiences, including pension funds, sovereign wealth funds, insurance companies, consultants and multi-managers across global markets
Demonstrated experience developing and executing marketing strategies that support fundraising and business development objectives
Strong stakeholder engagement capabilities with experience engaging senior executives from fund teams and capital raising teams in a global matrixed organization
International mindset with experience working across cultures and time zones

Responsibilities

Develop and execute an integrated global investor marketing strategy aligned with institutional fundraising priorities.
Design and execute multi-channel marketing campaigns that engage institutional investors throughout the investor lifecycle.
Partner with Capital Markets teams to identify opportunities that strengthen investor engagement, acquisition, and retention.
Lead integrated marketing programs across email, digital channels, social media, webinars, industry events, and investor touchpoints.
Develop campaign plans, messaging, and content calendars that support fundraising priorities and strategic business objectives.
Support the planning and execution of investor events, including Annual Investor Meetings and regional forums.
Develop event marketing materials and presentations that create a consistent and compelling investor experience.
Develop compelling investor-facing marketing content, including performance emails, website content, thought leadership, videos, webcasts, case studies, and asset sheets.