Global Product Marketing Lead - Lifecycle & Growth (IVD)

Bio-Rad Laboratories; Hercules (CA); On-site; USD 157,000 - 210,000; Full time

Job summary

Bio-Rad Laboratories in Hercules, CA seeks a Senior Global Product Marketing Manager to drive product-line growth from launch through obsolescence. You will translate segment strategy into product plans, pricing, and competitive responses, partnering with Market Access, Scientific Affairs, Regional Marketing, Commercial, and Supply Chain under senior leadership.

We expect 6+ years in diagnostics/biotech, with a proven global product marketing track record and experience marketing integrated

Qualifications

• 6+ years in diagnostics/biotech/med-devices, including sales and regional marketing.
• Proven track record in global product marketing within clinical immunology/IVD.
• Experience marketing an integrated portfolio of systems, software, and assays.
• Ability to shape portfolio direction with market and competitive analysis, segmentation, and multi-year Roadmap planning.

Responsibilities

• Translate segment strategy into product-line plans and commercial inputs for Regions and Commercial.
• Execute on-market lifecycle, sustaining prioritization and CAPA to protect customer experience and profitability.
• Monitor product performance (quality signals, complaints, cost-to-serve, usage, mix) and advise on sustaining prioritization and obsolescence.
• Partner with Scientific Affairs, Market Access, and Regional Marketing to shape value propositions and messaging grounded in clinical evidence.

Skills

Global product marketing

Diagnostics/biotech industry

Sales & regional marketing

Lifecycle management

Education

Master’s or Ph.D. in related field

Job description

Bio-Rad Laboratories in Hercules, CA seeks a Senior Global Product Marketing Manager to drive product-line growth from launch through obsolescence. You will translate segment strategy into product plans, pricing, and competitive responses, partnering with Market Access, Scientific Affairs, Regional Marketing, Commercial, and Supply Chain under senior leadership.

We expect 6+ years in diagnostics/biotech, with a proven global product marketing track record and experience marketing integrated