Global Product Marketing Lead — Lifecycle & Growth

Bio-Rad Laboratories; Hercules (CA); On-site; USD 179,400 - 269,000; Full time

Benefits offered by this job

Competitive medical plans

Fertility stipend

401(k) + profit sharing

Employee stock purchase program

Education benefits

Wellness support

Job summary

Bio‑Rad Laboratories is seeking a Senior Manager, Global Product Marketing to drive growth and lifecycle management for assigned products, translating portfolio strategy into actionable product-line plans with cross-functional partners.

You’ll own on‑market lifecycle decisions, CAPA processes, and market research including VOC, TAM/SAM and payer trends, shaping positioning and evidence‑based messaging with Scientific Affairs and Market Access.

Qualifications

• Experience in diagnostics/biotech/med-dev industries preferred.
• Proven track record in lifecycle management of a product portfolio.
• Strong knowledge of market assessment, segmentation, and competitive response.
• Ability to translate strategy into product-line plans and messaging.

Responsibilities

• Translate portfolio strategy into product-line plans and commercial inputs.
• Drive on-market lifecycle, sustaining prioritization, and CAPA.
• Lead market research, VOC, TAM/SAM, and payer trends.
• Shape value propositions with clinical evidence and stakeholder alignment.
• Provide performance insights via dashboards to senior stakeholders.

Skills

Global product marketing

Lifecycle management

Market research

Cross-functional collaboration

Strategic planning

Education

Bachelor's Degree

MS/MPH/MBA/Ph.D. preferred

Job description

Bio‑Rad Laboratories is seeking a Senior Manager, Global Product Marketing to drive growth and lifecycle management for assigned products, translating portfolio strategy into actionable product-line plans with cross-functional partners.

You’ll own on‑market lifecycle decisions, CAPA processes, and market research including VOC, TAM/SAM and payer trends, shaping positioning and evidence‑based messaging with Scientific Affairs and Market Access.