Sr Manager, Product Marketing, Growth & LCM

Bio-Rad Laboratories; Hercules (CA); On-site; USD 157,000 - 210,000; Full time

Benefits offered by this job

Medical plans

HSA funds

Fertility stipend

401k + profit sharing

Employee stock purchase

Mental health platform

Learning & development

Education benefits

Student debt relief

Pet insurance

Paid time off

ERGs

Job summary

Bio-Rad Laboratories in Hercules, CA is seeking a Senior Global Product Marketing Manager to drive growth and lifecycle management for an assigned product line, from launch through obsolescence.

The role partners with Market Access, Scientific Affairs, Regional Marketing, Commercial and Supply Chain to translate strategy into actionable plans, including market assessments, segmentation, pricing, and competitive responses.

Qualifications

• Advanced degree (e.g., MS, MPH, MBA or similar) is desirable.
• Typically 6+ years in diagnostics/biotech/med-devices, including sales and regional marketing.
• Proven track record in global product marketing within the clinical immunology / IVD industry.
• Experience marketing an integrated solutions portfolio of systems, software, and assays.
• Ability to shape portfolio direction, including market and competitive analysis, segmentation, lifecycle management, and multi-year roadmap planning.

Responsibilities

• Drive portfolio growth strategy and long-range planning for the assigned line.
• Execute on-market lifecycle management: phase-in/phase-out, obsolescence, CAPA, and customer communications.
• Maintain VOC, TAM/SAM, payer and clinical trends to shape the roadmap.
• Shape value propositions and messaging with Scientific Affairs, Market Access, and Regional Marketing.
• Shape portfolio direction with market/competitive analysis, segmentation, lifecycle management, and multi-year roadmap planning.

Skills

Leadership

Strategic thinking

Market analysis

Cross-functional collaboration

Portfolio management

Education

Advanced degree (MS/PhD/MBA)

Job description

The Senior Global Product Marketing Manager drives product-line growth and lifecycle management for a single assigned product line or defined sub-segment-from launch through on-market support to obsolescence. The role translates segment strategy into product-line plans and commercial inputs (market assessment, segmentation, growth projections, marketing plans, positioning, pricing, and competitive response), partnering with Market Access, Scientific Affairs, Regional Marketing, Commercial, and Supply Chain, under the direction of a Director/Senior Director.

How You'll Make an Impact:

• Portfolio growth strategy & initiatives: Contribute to product-line and long-range planning, growth projections, and marketing growth plans for the assigned line. Translate segment strategy into guidance, opportunity data, and tools for Regions and Commercial.
• On-Market Lifecycle, sustaining prioritization & CAPA: Execute phase-in/phase-out and obsolescence recommendations for the assigned product line to protect the customer experience and improve productivity and profitability. Monitor product performance (quality signals, complaints, cost-to-serve, usage, and mix) to recommend sustaining prioritization (including assay obsolescence and migration), contribute to CAPA, and develop customer communications.
• Market research & opportunity assessment: Maintain voice-of-customer (VOC), TAM/SAM, payer and clinical trends, technology developments, and competitive intelligence for the assigned line. Contribute inputs that shape the product-line roadmap and growth opportunities, while flagging risks across assigned systems, assays, quality controls, and informatics.
• Positioning & evidence inputs: Partner with Scientific Affairs, Market Access, and Regional Marketing to shape value propositions and messaging for the assigned line, grounded in clinical evidence and customer language.
• Positioning & evidence inputs: Partner with Scientific Affairs, Market Access, and Regional Marketing to shape value propositions and messaging for the assigned line, grounded in clinical evidence and customer language.

What You Bring:

• Education: Advanced, Master's degree or PH.D. or equivalent in related field. Advanced degree (e.g., MS, MPH, MBA or similar) is desirable
• Work Experience: Typically 6+ years in diagnostics/biotech/med-devices, including sales and regional marketing experience.
• Proven track record in global product marketing within the clinical immunology / in vitro diagnostics (IVD) industry, spanning autoimmune and/or infectious disease. Demonstrated success developing and executing commercial strategies across diverse global markets to accelerate growth.
• Experience marketing an integrated solutions portfolio of systems, software, and assays. Able to state a clear value proposition built on laboratory automation, workflow efficiency, connectivity, and total cost of ownership to strengthen portfolio competitiveness.
• Ability to shape portfolio direction, including market and competitive analysis, segmentation, lifecycle management, and multi-year roadmap planning aligned with business strategies.

Location:

This position must be based in Hercules, CA and requires the employee to be located within commuting distance of the office.

Total Rewards Package:

At Bio-Rad, we're empowered by our purpose and recognize that our employees are as well. That's why we offer a competitive and comprehensive Total Rewards Program that provides value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Bio-Rad's robust offerings serve to enrich the overall health, wealth, and wellbeing of our employees and their families through the various stages of an employee's work and life cycle.

Benefits:

We're proud to offer a variety of options, including competitive medical plans for you and your family, free HSA funds, a new fertility offering with stipend, group life and disability, paid parental leave, 401k plus profit sharing, an employee stock purchase program, a new upgraded and streamlined mental health platform, extensive learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, Employee Resource Groups (ERG's), and more!

Compensation:

The estimated base salary range for this position is $157,400 to $210,000 at the time of posting. Actual compensation will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors. This position is eligible for a variable annual bonus, which is dependent upon achievement of your individual objectives and Company performance.

Who We Are:

For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Bio-Rad offers a unique employee experience with collaborative teams that span the globe. Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see.

EEO Statement:

Bio-Rad is an Equal Employment Opportunity/Affirmative Action employer, and we welcome candidates of all backgrounds. Veterans, people with physical or mental disabilities, and people of all race, color, sex, sexual orientation, gender identity, religion, national origin and citizenship status are encouraged to apply.