Global Product Communications Director

TikTok; San Jose (CA); On-site; USD 159,000 - 272,000; Full time

Job summary

TikTok's Trust & Safety, AI and Technology Communications team seeks an experienced communications leader to drive product communications for major launches and feature updates, shaping how our innovation is understood by media and external stakeholders worldwide.

You will collaborate with product, legal, policy, trust & safety, and regional teams to craft clear narratives, drive launch strategies, and ensure coordinated execution across markets and time zones.

Qualifications

• Bachelor’s degree or above in Communications, Journalism, Public Relations, Marketing, or related field.
• Extensive product communications experience in technology, consumer tech, internet, or platform companies.
• Strong ability to translate product strategy, technical concepts, and business priorities into clear narratives.
• Demonstrated experience managing sensitive issues and reputational risk with sound judgment.
• Strong cross-functional collaboration and stakeholder management skills.
• Excellent project management skills with ability to handle multiple priorities.

Responsibilities

• Lead the development and execution of global communications strategies for TikTok product launches, feature announcements, and key product moments.
• Define and evolve clear, compelling product narratives that support business priorities and resonate with diverse audiences.
• Partner with product, marketing, legal, public policy, trust & safety, and regional teams for messaging alignment and cross-market coordination.
• Build trusted relationships with senior product and business leaders, providing strategic counsel on opportunities and reputational considerations.
• Drive end-to-end communications planning for major launches, including messaging, press strategy, FAQs, briefs, and executive talking points.
• Lead and strengthen the communications risk review process to address reputational considerations and ensure accuracy and compliance.
• Develop scalable frameworks to improve cross-functional coordination and launch preparedness globally.
• Translate complex product features and policies into audience-relevant communications materials.
• Provide leadership across regions and time zones, promoting collaboration and execution excellence.
• Monitor external landscape to inform proactive planning and storytelling.

Skills

Product communications

Global launches

Stakeholder management

Cross-functional collaboration

Project management

Education

Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, or related field

Job description

TikTok's Trust & Safety, AI and Technology Communications team seeks an experienced communications leader to drive product communications for major launches and feature updates, shaping how our innovation is understood by media and external stakeholders worldwide.

You will collaborate with product, legal, policy, trust & safety, and regional teams to craft clear narratives, drive launch strategies, and ensure coordinated execution across markets and time zones.