Global Lead, Product Communications

TikTok; New York (NY); On-site; USD 180,000 - 280,000; Full time

Job summary

TikTok is seeking an experienced Head of Product Communications to lead global product launch narratives within Corporate Communications. You will partner with product, policy, legal, trust and safety, and regional teams to translate complex features into clear messaging for media, policymakers, and users worldwide.

This role demands strong writing, strategic thinking, cross-functional leadership across time zones, and the ability to manage high-visibility issues with sound judgment while

Qualifications

• Bachelor's degree or above in Communications, Journalism, Public Relations, Marketing, or related field or equivalent practical experience.
• Extensive product communications experience leading high-profile product launches and strategic programs in a global, matrixed organization.
• Ability to translate product strategy and technical concepts into clear, compelling narratives for diverse audiences.
• Experience managing sensitive issues and reputational risk with sound judgment and discretion.
• Strong cross-functional collaboration and stakeholder management across time zones.

Responsibilities

• Lead the development and execution of global communications strategies for TikTok product launches, feature announcements, and key product moments.
• Define and evolve clear, compelling product narratives that resonate with media, policymakers, creators, partners, and internal stakeholders.
• Partner with product, marketing, legal, public policy, trust & safety, and regional teams to align messaging across markets.
• Build strong relationships with senior product leaders and provide strategic counsel on opportunities and readiness.
• Drive end-to-end communications planning for major launches: messaging, press strategy, FAQs, briefing materials, executive talking points, and stakeholder comms.
• Lead and strengthen the communications risk review process to assess reputational considerations and ensure accuracy and compliance.
• Develop scalable frameworks and guidance to improve cross-functional coordination and narrative consistency globally.
• Translate complex product features and policy considerations into audience-relevant communications materials.
• Provide leadership across regions and time zones with a focus on collaboration and execution.
• Monitor external landscape and emerging issues to inform proactive planning.

Skills

Strong writing

Strategic thinking

Cross-functional collaboration

Time zone coordination

Judgment and discretion

Education

Bachelor's degree or above in Communications/Journalism/Public Relations/Marketing

Job description

TikTok is seeking an experienced Head of Product Communications to lead global product launch narratives within Corporate Communications. You will partner with product, policy, legal, trust and safety, and regional teams to translate complex features into clear messaging for media, policymakers, and users worldwide.

This role demands strong writing, strategic thinking, cross-functional leadership across time zones, and the ability to manage high-visibility issues with sound judgment while