Global Principal Product Designer — AI-Driven Platform Growth

Intuit, Inc.; New York (NY); On-site; USD 234,000 - 316,000; Full time

Job summary

Intuit, Inc. is seeking a Principal Product Designer for International markets to own design strategy across multiple regions, shaping AI-first journeys and durable experiences for customers worldwide.

You’ll lead cross-functional collaboration with product, engineering, analytics, and marketing to ensure globally scalable yet locally meaningful experiences. The role emphasizes design systems, multi-market adaptations, and delivering measurable business impact through customer growth,

Qualifications

• 10+ years of product design experience with a strong focus on product-led growth, funnel and conversion design, or B2B/SaaS growth.
• Track record of owning offering- or segment-level design strategy and delivering measurable business outcomes without compromising experience quality.
• Experience designing products for multiple international markets, including localization, multi-currency and multi-language experiences, and regulatory differences such as tax, compliance, and e-invoicing.
• Deep expertise in experimentation and A/B testing, with fluency in behavioral data and funnel analytics.
• Experience designing with AI/ML, such as personalization, agentic workflows, and AI-accelerated discovery and delivery.
• Demonstrated ability to integrate AI tools into your design workflow to improve quality, speed, or exploration
• Experience with design systems or platform-level primitives that scale across products and geographies.
• Demonstrated ability to up-level craft across a team, including remote and cross-timezone teams.
• Excellent storytelling, communication, and influence skills, including the ability to rally senior executives and cross-functional partners across regions.
• Strong portfolio demonstrating rigorous craft, systems-level thinking, and measurable impact at scale.

Responsibilities

• Own the design strategy and vision for a major International product area, connecting near-term experimentation to durable, high-quality customer experiences across markets.
• Be directly accountable for experience quality and business results, including customer growth, activation, conversion, and retention.
• Drive an AI-first design strategy, reimagining end-to-end journeys with AI and human expertise at the center, including mobile-first, agentic experiences and entry points on non-Intuit surfaces.
• Design experiences that make AI-powered features intuitive, transparent, and trustworthy for a diverse range of users
• Design for global scale. Define universal design patterns and primitives that ship internationally in lockstep with the US, and decide what must be localized and what should stay consistent.
• Shape experiences for different growth motions: a centralized, product-led engine for small businesses, and a high-touch, sales-led motion with accountants and advisors for Mid-Market.
• Set the bar for a high-velocity design and experimentation culture, from discovery through rapid prototyping and A/B testing, without sacrificing craft for speed.
• Up-level design craft across a distributed team spanning our International hubs, and raise the standard for visual, interaction, and systems-level design.
• Influence senior leadership and cross-functional partners with craft-forward storytelling and research-backed points of view. Align teams on target customers and the experience needed to win them in each market.
• Coach designers and partners on craft and strategic thinking. Help shape the team’s identity, design standards, and operating model as we scale a Hub & Spoke organization.
• Partner deeply with PM, engineering, analytics, and marketing as part of a dedicated International triad.

Skills

Product design

Product-led growth

B2B/SaaS

Localization

AI/ML design

Design systems

Multi-market experience

Data-driven design

Storytelling

Cross-functional leadership

Job description

Intuit, Inc. is seeking a Principal Product Designer for International markets to own design strategy across multiple regions, shaping AI-first journeys and durable experiences for customers worldwide.

You’ll lead cross-functional collaboration with product, engineering, analytics, and marketing to ensure globally scalable yet locally meaningful experiences. The role emphasizes design systems, multi-market adaptations, and delivering measurable business impact through customer growth,