Global PR & Social Lead - Luxury Brand

TUMI; New York (NY); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Career pathing

Work-life balance

Training

Paid time off

Employee discount

401(k) with company match

Comprehensive health benefits

Job summary

TUMI is seeking a Manager of Global Public Relations & Social in New York to drive brand awareness and customer acquisition through PR, social, and influencer strategies. Lead a small team and collaborate across Global Marketing, Creative, Design, and NA business units.

The role oversees global talent relations, influencer partnerships, events, and social content across channels, with a hybrid in-office/remote schedule and international travel as needed.

Qualifications

• Bachelor's degree required; 5+ years of experience across press, social, and talent/influencer management.
• Global experience partnering with cross‑functional teams to develop PR and social strategies.
• Deep expertise with major social platforms and global best practices.

Responsibilities

• Develop and execute global PR and social strategies for integrated campaigns.
• Lead NA external PR agency partnerships and secure earned media.
• Manage global social platforms, influencer partnerships, and talent relations.

Skills

Public relations

Social media

Influencer management

Budget management

Team leadership

Global experience

Education

Bachelor's Degree

Tools

Tribe

Dash Hudson

Creator IQ

Meltwater

Job description

TUMI is seeking a Manager of Global Public Relations & Social in New York to drive brand awareness and customer acquisition through PR, social, and influencer strategies. Lead a small team and collaborate across Global Marketing, Creative, Design, and NA business units.

The role oversees global talent relations, influencer partnerships, events, and social content across channels, with a hybrid in-office/remote schedule and international travel as needed.