Head of US Growth & Paid Media

Weight Watchers; New York (NY); Hybrid; USD 160,000 - 175,000; Full time

Benefits offered by this job

Hybrid work environment

Annual bonus program

Comprehensive benefits package

Job summary

Weight Watchers is seeking the US lead for paid media, owning the US plan, results, and pacing across all channels. You will manage the Growth Marketing Manager and agency partners, collaborating with the Director of International Growth in a role built on automation and data-driven thinking.

You will drive forecasting, cross-channel budget allocation, and testing plans, while leading a team to optimize performance and push for in-housing where beneficial. Hybrid work model offered.

Qualifications

• 8+ years in performance or growth marketing with hands-on channel management.
• Experience forecasting and defending forecasts to finance/leadership.
• Proven ability to lead teams and manage agency partners.

Responsibilities

• Own the US paid media results and pacing against plan.
• Lead AI-native reporting, automation, and cross-channel optimization.
• Manage and develop the Growth Marketing Manager and agency relationships.
• Forecast monthly/quarterly targets and explain variances.

Skills

Performance marketing

Paid channels management

AI tooling

Forecasting

Budget management

Cross-channel allocation

Leadership

Analytics (BI, SQL)

Tools

Meta Ads

Google Ads

Looker/Amplitude

SQL

The Trade Desk, DV360

Job description

Weight Watchers is seeking the US lead for paid media, owning the US plan, results, and pacing across all channels. You will manage the Growth Marketing Manager and agency partners, collaborating with the Director of International Growth in a role built on automation and data-driven thinking.

You will drive forecasting, cross-channel budget allocation, and testing plans, while leading a team to optimize performance and push for in-housing where beneficial. Hybrid work model offered.