Global PC Games PR & Media Strategist

Bytedance; Seattle, Northern (WA, KY); Hybrid; USD 134,000 - 243,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid parental leave

Paid time off

Job summary

ByteDance’s ONE Studio oversees the distribution and long-term operation of the company’s games in China and abroad, including MARVEL SNAP and Ragnarok X. This role focuses on developing media strategies for PC and mobile titles in Europe and North America, while managing relationships with major gaming media and coordinating with global exhibitions.

The candidate will lead cross-functional collaboration with social media, community and PR teams, and drive publishing efforts across platforms

Qualifications

• 5+ years of PR experience in gaming or related industries.
• Strong media network across multiple gaming platforms and deep understanding of media landscapes.
• Excellent communication and relationship management skills.
• Cross-functional collaboration experience (social media, community, PR, etc.)
• Deep involvement in the gaming industry; familiar with PC and major-brand gamer communities and gaming culture.

Responsibilities

• Develop and execute media strategy for PC games and brand-oriented mobile games in the European and North American markets.
• Manage connections with mainstream gaming media; tailor communication strategies; conduct targeted pitching to secure more media coverage opportunities.
• Strategize collaboration with globally influential gaming exhibitions (especially in Europe and North America); evaluate ROI; coordinate with vendors for exhibition participation.
• Lead publishing processes across major gaming platforms (Steam, PlayStation, Xbox); drive exposure opportunities through business partnerships and platform operations.

Skills

PR experience

Media relations

Communication skills

Cross-functional collaboration

Gaming industry knowledge

Job description

ByteDance’s ONE Studio oversees the distribution and long-term operation of the company’s games in China and abroad, including MARVEL SNAP and Ragnarok X. This role focuses on developing media strategies for PC and mobile titles in Europe and North America, while managing relationships with major gaming media and coordinating with global exhibitions.

The candidate will lead cross-functional collaboration with social media, community and PR teams, and drive publishing efforts across platforms