Overseas Publishing Director

Thomas Talent Network, LLC; New Orleans (LA); Remote; USD 180,000 - 250,000; Full time

Job summary

GALA Sports seeks a senior mobile-game marketing leader to own North America UA strategy across paid social, networks, and Apple Search Ads. You will collaborate with creative, GTM planning, and agency/partner ecosystems to drive ROAS and CPI targets.

You will work with cross-border teams in China and NA markets, scaling budgets across multiple titles and providing market insights for product roadmaps.

Qualifications

• 5-10 years of mobile-game marketing with hands-on UA management and publishing strategy.
• Experience in sports/IP or mid-to-hardcore mobile games preferred.
• Ability to scale UA across multiple products.
• Deep familiarity with the North America mobile-game market and UA landscape.
• Experience managing large UA budgets across multiple channels.
• Collaborate with China-based R&D and marketing teams.

Responsibilities

• Formulate and execute user-acquisition strategies for North America across paid social, ad networks, DSP, Apple Search Ads, and emerging channels.
• Define and manage media mix, budget allocation, and ROAS/CPI targets across multiple products.
• Collaborate with internal creative team to lead creative strategy: briefs, testing, and UA asset iteration.
• Develop and execute GTM plans for new launches, updates, seasonal events, and live ops.
• Establish and maintain partnerships with UA agencies, KOL/influencer partners, and platform partners (Meta, Google, Apple).
• Work with China-based teams to align global strategy and share NA market insights.

Skills

Mobile-game marketing

UA management

Publishing strategy

Cross-cultural

Budget management

NA market knowledge

Remote independence

Education

Bachelor's degree

Tools

Meta

Google

Apple

Job description

Location: Remote (global; must have hands-on North America market experience)

Reports To: Domestic Market VP, with regular sync-ups to the President

Opening Date: September 2026 | Expected Start: ASAP

Job Description

• Formulate and execute user-acquisition (UA) strategies for North America across paid social, ad networks, DSP, Apple Search Ads, and emerging channels; orchestrate growth of GALA Sports' overseas game portfolio in North America.
• Define and manage media mix, budget allocation, and ROAS/CPI targets across multiple products.
• Collaborate with the internal creative team to lead creative strategy: briefs, testing, and UA asset iteration.
• Develop and execute publishing and go-to-market (GTM) plans for new launches, content updates, seasonal events, and live ops.
• Establish and maintain partnerships with UA agencies, KOL/influencer partners, and platform partners (Meta, Google, Apple).
• Work closely with China-based marketing, product, and data teams to align global strategy.
• Produce North America market insights that feed into product roadmap and monetization decisions.

Qualifications

• 5-10 years of mobile-game marketing experience with a real track record (not just execution) in UA management and publishing strategy.
• Prior experience in sports / licensed-IP / mid-to-hardcore mobile-game publishing preferred.
• Hands-on ability to scale UA simultaneously across multiple products.
• Deep familiarity with the North America mobile-game market and UA landscape.
• Hands-on experience managing large UA budgets across multiple channels.
• Able to collaborate cross-culturally with Asian (preferably China) R&D and marketing teams.
• Self-driven, entrepreneurial, able to work independently in a remote setting.

Must-Have Requirements

• 5-10 years of mobile-game marketing and publishing experience, with hands-on management of large UA budgets and media mixes.
• Hands-on management of multiple channels (paid social, ad networks, DSP, Apple Search Ads).
• English fluency (to interface with Meta/Google/Apple and NA KOLs).
• Bachelor's degree.
• Must be able to provide: complete case of NA mobile-game publishing projects and UA scale of portfolio products; scale of UA budget managed with ROAS/CPI results; GTM launch orchestration experience; status of partnerships/resources with Meta, Google, Apple, agencies, and KOLs.
• Core threshold: end-to-end NA mobile-game publishing experience; hands-on scaled UA buying with accountability for ROAS/CPI (able to produce top-level publishing strategy, not just execution); hands-on experience with at least two of Meta, Google, Apple.

Preferred Qualifications

• End-to-end NA publishing experience in sports / licensed-IP / mid-to-hardcore mobile games; experience at vendors such as EA, 2K Games, Zynga, First Touch Games preferred.
• Familiar with sports-IP game publishing such as FIFPro, NBA, MLB.
• Established partnerships with Meta, Google, Apple, plus NA UA agencies and KOLs.
• Data-driven; makes media-mix and budget-allocation decisions based on ROAS/CPI.
• Entrepreneurial spirit; able to operate independently across time zones.
• Chinese language and Chinese-vendor experience are pluses, not requirements

Disqualifying Criteria

• Purely domestic publishing with no overseas (especially NA) market experience.
• Only execution-level buying optimization, with no publishing-strategy or GTM experience.
• Unable to use English as a working language.

Company

Founded in 2013, is a Hong Kong-listed high-tech enterprise headquartered in Qianhai, Shenzhen, dedicated to sports-competitive mobile games. Holds official IP licenses from FIFPro, NBA, MLB, and multiple international football clubs. Core products include NBA Basketball Master, Football Master, and Top Club.