PC Publishing & PR Manager - Games Marketing & Communications - Marketing planning Seattle Regular

ByteDance; Seattle (WA); On-site; USD 134,000 - 243,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid parental leave

Paid time off

Job summary

ByteDance’s ONE Studio oversees the distribution and long-term operation of the company’s games in China and abroad, including MARVEL SNAP and Ragnarok X. This role focuses on developing media strategies for PC and mobile titles in Europe and North America, while managing relationships with major gaming media and coordinating with global exhibitions.

The candidate will lead cross-functional collaboration with social media, community and PR teams, and drive publishing efforts across platforms

Qualifications

• 5+ years of PR experience in gaming or related industries.
• Strong media network across multiple gaming platforms and deep understanding of media landscapes.
• Excellent communication and relationship management skills.
• Cross-functional collaboration experience (social media, community, PR, etc.)
• Deep involvement in the gaming industry; familiar with PC and major-brand gamer communities and gaming culture.

Responsibilities

• Develop and execute media strategy for PC games and brand-oriented mobile games in the European and North American markets.
• Manage connections with mainstream gaming media; tailor communication strategies; conduct targeted pitching to secure more media coverage opportunities.
• Strategize collaboration with globally influential gaming exhibitions (especially in Europe and North America); evaluate ROI; coordinate with vendors for exhibition participation.
• Lead publishing processes across major gaming platforms (Steam, PlayStation, Xbox); drive exposure opportunities through business partnerships and platform operations.

Skills

PR experience

Media relations

Communication skills

Cross-functional collaboration

Gaming industry knowledge

Job description

About the TeamONE Studio, with teams in Shenzhen, Beijing, and Shanghai, oversees the distribution and long-term operation of ByteDance’s self-developed and licensed games in China and abroad. Our portfolio includes titles such as MARVEL SNAP, Ragnarok X: Next Generation, The Legend of Hei Shan, and Core Crystal. By bringing together creative excellence and operational expertise, ONE Studio delivers engaging gaming experiences that inspire joy for players worldwide.- Develop and execute media strategy for PC games and brand-oriented mobile games in the European and North American markets- Manage connections with mainstream gaming media; proactively understand editors’ preferences; tailor communication strategies based on game attributes; conduct targeted pitching to secure more media coverage opportunities.- Strategize collaboration with globally influential gaming exhibitions (especially in Europe and North America); understand the publishing value and costs of exhibitions for the assigned game genres; evaluate ROI; coordinate with vendors to execute respective exhibition participation.- Lead general publishing processes across major gaming platforms (Steam, PlayStation, Xbox, etc.); drive exposure opportunities through business partnerships and platform operations.

Qualifications

Minimum Qualifications

• 5+ years of PR experience in gaming or other related industries.
• Strong media network across multiple gaming platforms and deep understanding of media landscapes.
• Excellent communication and relationship management skills.
• Cross-functional collaboration experience (social media, community, PR, etc.)
• Deep involvement in the gaming industry; familiar with PC and major-brand gamer communities and gaming culture.

Job Information

The base salary range for this position in the selected city is $133950 - $242820 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Reasonable Accommodation

ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request