Global Marketing Lead for Gaming & IP Partnerships

Yodo1 Ltd.; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Yodo1’s BiG division is seeking a Marketing Manager/Lead to own and develop the marketing function for the business. This role goes beyond campaign execution, shaping strategy and turning plans into measurable results across China and international markets.

You will set direction, build scalable processes, and partner with BD, Licensing, Product and leadership to drive pipeline, brand, and partnerships while leveraging AI and modern marketing tech.

Qualifications

• 5+ years in B2B marketing, gaming, technology, SaaS, licensing, entertainment, or related sectors.
• Experience owning marketing strategy, not only executing campaigns.
• Translate business objectives into marketing priorities, plans and outcomes.
• Experience building or improving a marketing function from 0 to 1.
• Strong independent judgment with limited structure.
• Strong understanding of B2B demand gen, content marketing, lifecycle, brand and marketing ops.
• Experience using HubSpot or equivalent CRM/MA platforms.
• Practical AI tools/automation experience in marketing workflows.
• Strong analytics, KPIs, and prioritization decisions based on data.
• Project and stakeholder-management skills.
• Excellent written and verbal English; native Chinese mandatory.

Responsibilities

• Define BiG’s positioning, messaging, audiences, channel strategy, and roadmap for China and international markets.
• Build and improve BiG’s marketing capabilities, processes, systems, and operating rhythm as the business scales.
• Partner with BD and Licensing to identify where marketing can generate opportunities.
• Develop demand-generation strategies targeting game developers, licensors and partners.
• Own BiG’s content and thought-leadership strategy across LinkedIn, WeChat, webinars, media, case studies.
• Develop strategy around events like ChinaJoy, Gamescom, GDC, webinars, IP launches.
• Identify stories around partnerships, market trends, customer success and BiG’s position.
• Establish KPIs and reporting frameworks to measure marketing contribution to pipeline and brand.
• Use data to decide activities; use AI to redesign workflows.
• Own and optimize BiG’s marketing tech stack (HubSpot, CRM workflows, emails, landing pages, analytics).
• Build scalable lead-gen and nurturing processes with BD.
• Coordinate external agencies and internal stakeholders.
• Remain hands-on to execute campaigns when needed.
• Evolve marketing function as business grows.

Skills

Marketing strategy

B2B marketing

Lead generation

Content marketing

Marketing operations

Analytics & KPIs

Stakeholder management

English proficiency

Chinese proficiency

Tools

HubSpot

Job description

Yodo1’s BiG division is seeking a Marketing Manager/Lead to own and develop the marketing function for the business. This role goes beyond campaign execution, shaping strategy and turning plans into measurable results across China and international markets.

You will set direction, build scalable processes, and partner with BD, Licensing, Product and leadership to drive pipeline, brand, and partnerships while leveraging AI and modern marketing tech.