Global Content Marketing Specialist - Gaming Communities

NetEase Games; Bothell, Irvine, Mountain View (WA, CA, CA); On-site; USD 65,000 - 105,000; Full time

Job summary

NetEase is seeking a Community Manager to lead overseas communities for multiple game titles across Facebook, X/Twitter, TikTok and Discord in a fast-paced, global gaming environment.

You will craft strategic community plans, manage content calendars, and drive engagement while aligning with regional teams in Europe and North America. A passion for gaming and strong communication are essential for success.

Qualifications

• Proficiency in English and Mandarin is required.
• Proficiency in an additional language such as Spanish or Portuguese is a plus.
• Strong understanding of European and North American cultures, with clear insights into player audiences and the gaming industry.
• Passionate about gaming; experience playing open‑world games on PC or console is preferred.
• Strong execution, communication, and coordination skills, with a good sense of quality and aesthetics when reviewing and refining creative assets and copy.
• Able to perform well under pressure, with a strong sense of responsibility and a collaborative, team‑oriented mindset.

Responsibilities

• Manage and operate overseas communities for multiple game titles across platforms such as Facebook, Twitter/X, TikTok, and Discord. Responsibilities include developing community strategies, managing content calendars, planning community activities, and monitoring and managing player sentiment.
• Understand how overseas gaming communities operate and stay attuned to player preferences. Build the foundational community framework for new game launches in international markets, driving user acquisition, engagement, retention, and overall community health.
• Continuously identify player needs and insights, and develop and execute creative content ideas based on the preferences of European and North American players as well as relevant local trends, with the goal of increasing content reach and engagement.
• Demonstrate strong organizational skills and the ability to plan and execute both online and offline community activities. Manage the full lifecycle of campaigns and trending-topic initiatives, including planning, execution, and performance tracking.

Skills

English

Mandarin

Additional language

Cultural insight

Gaming passion

Communication

Team orientation

Job description

NetEase is seeking a Community Manager to lead overseas communities for multiple game titles across Facebook, X/Twitter, TikTok and Discord in a fast-paced, global gaming environment.

You will craft strategic community plans, manage content calendars, and drive engagement while aligning with regional teams in Europe and North America. A passion for gaming and strong communication are essential for success.