Creative Manager-Game Seattle Regular

Bytedance; Seattle, Northern (WA, KY); Hybrid; USD 95,000 - 173,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days Paid Personal Time

Job summary

ByteDance’s ONE Studio seeks a seasoned creative design lead to drive global mobile and Steam game publishing visuals. You will own PVs, CG trailers, KVs, and store assets, aligning with regional aesthetics and brand direction.

You will collaborate with international teams across publishing, marketing, and product to translate business goals into compelling visuals, backed by a strong portfolio and 3+ years of experience. Competitive pay and benefits offered.

Qualifications

• 3+ years of professional experience in creative design for global mobile or Steam game publishing.
• Experience leading creation of large-scale publishing materials (PVs, CG trailers, KVs, store assets).
• Collaborating with international teams; familiarity with North America/Europe/Japan/Southeast Asia aesthetics.
• Strong balance of creative and data-driven mindset to drive engagement and conversions.

Responsibilities

• Anchor to regional preferences and develop creative directions for publishing materials aligning with brand positioning.
• Oversee quality of all creative outputs, maintain visual style, and ensure compliance with global standards.
• Lead creative conceptualization of core publishing materials, refine storyboards for PVs, define KV styles, and adjust color schemes and copy.
• Prioritize player appeal and resonance; develop solutions that reflect player preferences and expectations.
• Analyze player insights to identify unmet needs and balance artistic quality with player-centric relevance.
• Collaborate with global publishing, marketing, and product teams to translate business objectives into actionable creative solutions and manage feedback.

Skills

Creative design

Global publishing

Gaming passion

Data-driven

Job description

ONE Studio, with teams in Shenzhen, Beijing, and Shanghai, oversees the distribution and long-term operation of ByteDance’s self-developed and licensed games in China and abroad. Our portfolio includes titles such as MARVEL SNAP, Ragnarok X: Next Generation, The Legend of Hei Shan (花亦山心之月), and Core Crystal (晶核). By bringing together creative excellence and operational expertise, ONE Studio delivers engaging gaming experiences that inspire joy for players worldwide.

Key Responsibilities

• Anchor to the preferences and aesthetics of players across regions (North America, Europe, Japan, Southeast Asia, etc.), and develop creative directions for publishing materials that align with the brand’s positioning.
• Oversee the quality of all creative outputs: maintain a consistent visual style to foster stable brand recognition among players, while ensuring compliance with global market standards (including cultural sensitivity and platform requirements).
• Lead the creative conceptualization of core publishing materials and engage deeply in creative execution: refine storyboards to enhance the narrative appeal of PVs (Promotional Videos), define visual styles to captivate players’ attention with KVs (Key Visuals), and adjust color schemes and copy to align with players’ context.
• Prioritize player appeal and resonance as the core creative goal for publishing materials: develop a thorough understanding of players to formulate creative solutions that resonate with their preferences and expectations.
• Analyze player insights to identify unmet player needs, and integrate aesthetic standards to drive creative production - ensuring outputs balance artistic quality with player-centric relevance.
• Collaborate cross-functionally to align goals: work closely with global publishing, marketing, and product teams to translate business objectives (user acquisition, brand exposure, sales conversion) into actionable creative solutions. Clearly communicate creative concepts to internal and external stakeholders, manage feedback workflows, and ensure on-time delivery of all materials.

Qualifications

• Minimum Qualification(s)- 3+ years of professional experience in creative design for global mobile or Steam game publishing, with proven hands-on experience leading the creation of large-scale publishing materials (portfolio required), including PVs, CG trailers, KVs, and store page assets.
• Demonstrated experience collaborating with international teams; in-depth familiarity with the aesthetic preferences and cultural nuances of players in North America/Europe/Japan/Southeast Asia (preferred).
• Passion for gaming: in-depth experience with both Steam platform PC games and mobile games, with the ability to accurately identify and leverage player preferences in creative work.
• Strong creative acumen paired with a data-driven mindset; ability to balance artistic expression with business outcomes (e.g., user engagement, conversion rates).

Job Information

The base salary range for this position in the selected city is $94848 - $173280 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits

• day one access to medical, dental, and vision insurance
• a 401(k) savings plan with company match
• paid parental leave
• short-term and long-term disability coverage
• life insurance
• wellbeing benefits, among others
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

Los Angeles County (unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
3. Exercising sound judgment.

About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Reasonable Accommodation

ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request