Associate Director, AI-Driven Search Capability & Craft

Adelphi Group; Miami (FL); On-site; USD 115,000 - 130,000; Full time

Job summary

Omnicom Media is seeking a senior Search Strategy Consultant to own and advance our paid-search practice. You will translate platform capabilities into practical playbooks, drive cross-functional programs, and lead client-ready insights.

The role emphasizes AI-enabled search, measurement rigor and scalable education for practitioners. The ideal candidate has 6+ years in paid search, deep Google Ads/Microsoft Advertising knowledge, and strong stakeholder management.

Qualifications

• 6+ years of paid-search, search strategy, performance media or digital capability experience; agency or enterprise-scale preferred.
• Deep knowledge of Google Ads and Microsoft Advertising including AI-powered features.
• Strong understanding of SA360 or comparable platforms, web analytics and measurement basics.
• Ability to lead complex cross-functional programs from brief through launch and adoption.
• Excellent written and verbal communication with POVs, playbooks and recommendations.
• Strong analytical judgement to interpret data and inform decisions.

Responsibilities

• Translate platform capabilities into practical guidance and standards.
• Support innovation from ideation through development and rollout.
• Coordinate alpha/beta/pilot programs with training and feedback loops.
• Shape AI Search guidance across AI modes and emerging environments.
• Maintain onboarding content, certifications, and learning sessions.
• Lead search community meetings and curate relevant updates.
• Develop landscape perspectives and rapid-response POVs.
• Source and organize case studies to support client growth and leadership communications.
• Contribute to pitches, RFIs and strategic client requests with capability definitions and case studies.
• Evaluate partnerships, assess risks, and provide structured input for future collaboration.
• Define test plans, success criteria and reporting frameworks for priority initiatives.

Skills

Paid search

Search strategy

Cross-functional leadership

Web analytics

Experimentation

Stakeholder management

Communication skills

Education

Google Ads Certification

Microsoft Advertising Certification

SA360 Certification

Tools

SA360

Google Ads

Microsoft Advertising

Analytics tools

Job description

Omnicom Media is seeking a senior Search Strategy Consultant to own and advance our paid-search practice. You will translate platform capabilities into practical playbooks, drive cross-functional programs, and lead client-ready insights.

The role emphasizes AI-enabled search, measurement rigor and scalable education for practitioners. The ideal candidate has 6+ years in paid search, deep Google Ads/Microsoft Advertising knowledge, and strong stakeholder management.