Global Media Strategy Executive

The Zimmerman Agency, Inc.; Tallahassee (FL); On-site; USD 180,000 - 250,000; Full time

Job summary

The Zimmerman Agency, Inc. seeks a Senior Vice President and Media Director to lead and grow a high-performing media planning team.

You will oversee development of annual media plans, POVs, and analyses, guiding VP/Group Directors and their planners and assistants to deliver client-focused media strategies. As a member of the leadership team, you will craft compelling client presentations, manage executive relationships, and drive integration of traditional and digital media across campaigns for

Qualifications

• 10+ years integrated media planning experience at VP or GMD level.
• Retail client experience within an ad/marketing agency required.
• Proficient in Broadcast, Online, Print and OOH media.
• Excellent presentation and writing skills.
• Proven ability to develop high-quality media plans.
• Experience leading a staff of 10+ people.
• Strong cross-functional coordination at director/senior level.
• Negotiation experience with vendors on contracts.
• MS Office suite proficiency (IE, Excel, Word, PowerPoint).
• Familiarity with major media planning tools and databases.

Responsibilities

• Direct activities of senior leaders and manage teams to develop national, regional, and local media campaigns.
• Collaborate with media planning and buying groups to apply media solutions to client objectives.
• Create and present comprehensive media presentations to clients.
• Manage client expectations and communicate integrated media strategies effectively.
• Deliver concise, convincing presentations to agency and client leadership.
• Work with the Interactive media team on integrated traditional/digital approaches.
• Supervise and train staff at supervisor level; organize ongoing training.
• Identify and implement traditional media plans and tactics.
• Oversee the traditional media campaign process with the Interactive team.
• Develop optimal media buys with senior Buying team; monitor post-buy analyses.
• Present media strategies to client senior leadership and franchisees.
• Monitor campaigns and report performance; develop POVs as needed.
• Review plans to ensure client readiness and quality.

Skills

Media planning experience

Retail client experience

Media expressions

Presentation

Writing

Media planning ability

Team leadership (10+)

Cross-functional leadership

Vendor contracts

MS Office

Media planning tools

Degree in Business/Marketing

Media channels knowledge

Education

Bachelor's degree in Business/Marketing

Tools

TNS

Scarborough

Media Monitors

Nielsen

Arbitron

Tactician

Strata

Simmons

Job description

The Zimmerman Agency, Inc. seeks a Senior Vice President and Media Director to lead and grow a high-performing media planning team.

You will oversee development of annual media plans, POVs, and analyses, guiding VP/Group Directors and their planners and assistants to deliver client-focused media strategies. As a member of the leadership team, you will craft compelling client presentations, manage executive relationships, and drive integration of traditional and digital media across campaigns for