Executive VP, Media Strategy & Planning

Zeta Global; New York (NY); Hybrid; USD 190,000 - 210,000; Full time

Benefits offered by this job

Unlimited PTO

Medical/Dental/Vision coverage

Employee Equity

Employee Discounts

Virtual Wellness Classes

Pet Insurance

Job summary

Zeta Global in New York City, NY, is seeking a Vice President of Media Planning to set strategic direction for North American media planning, lead RFP/RFI responses, and mentor a growing team across multiple markets. This role requires proven revenue-driving leadership and the ability to shape enterprise-level strategy with flawless execution.

You will guide multi-channel campaigns and collaborate with Sales, Analytics, Product, and Strategy to achieve client outcomes, while aligning planning

Qualifications

• Bachelor's degree required; advanced degree preferred.
• 10+ years of progressive experience in digital media planning, strategy, or programmatic advertising.
• 5+ years in a leadership or senior management capacity, with team-building experience.
• Deep expertise in digital ad metrics, pricing models, and multi-channel campaign architecture.
• Proven experience leading high-profile RFP responses and executive-level client presentations.
• Sophisticated command of Excel, PowerPoint, and analytics and planning platforms.
• Track record of working independently and cross-functionally to drive revenue in a fast-paced environment.

Responsibilities

• Lead and scale the Media Planning function across all verticals and markets, setting team standards, workflows, and quality benchmarks, managing a team of apx 25 (4-5 direct reports)
• Drive executive-level media strategy and proposal development that directly supports new business acquisition and major account growth
• Own end-to-end planning function for high-priority RFPs, proactive pitches, and strategic proposals — ensuring accuracy, differentiation, and on-time delivery
• Guide multi-channel campaign design across display, video, social, email, streaming audio, CTV, and DOOH
• Translate complex campaign objectives into precise audience, inventory, and targeting strategies using proprietary and third-party data
• Partner cross-functionally with Sales, Analytics, Product, and Strategy leadership to align on goals, market positioning, and client outcomes
• Synthesize market intelligence and client feedback to influence product roadmap and planning innovation
• Build, mentor, and develop an industry leading Planning team; establish career development pathways and a culture of excellence

Skills

Strategic leadership

Executive communication

Data-driven analytics

Digital media planning

Team building

Cross-functional collaboration

Client-facing excellence

Education

Bachelor's degree

Advanced degree preferred

Tools

Excel

PowerPoint

Analytics platforms

Planning platforms

Job description

Zeta Global in New York City, NY, is seeking a Vice President of Media Planning to set strategic direction for North American media planning, lead RFP/RFI responses, and mentor a growing team across multiple markets. This role requires proven revenue-driving leadership and the ability to shape enterprise-level strategy with flawless execution.

You will guide multi-channel campaigns and collaborate with Sales, Analytics, Product, and Strategy to achieve client outcomes, while aligning planning