SVP, Media Director

The Zimmerman Agency, Inc.; Tallahassee (FL); On-site; USD 180,000 - 250,000; Full time

Job summary

The Zimmerman Agency, Inc. seeks a Senior Vice President and Media Director to lead and grow a high-performing media planning team.

You will oversee development of annual media plans, POVs, and analyses, guiding VP/Group Directors and their planners and assistants to deliver client-focused media strategies. As a member of the leadership team, you will craft compelling client presentations, manage executive relationships, and drive integration of traditional and digital media across campaigns for

Qualifications

• 10+ years integrated media planning experience at VP or GMD level.
• Retail client experience within an ad/marketing agency required.
• Proficient in Broadcast, Online, Print and OOH media.
• Excellent presentation and writing skills.
• Proven ability to develop high-quality media plans.
• Experience leading a staff of 10+ people.
• Strong cross-functional coordination at director/senior level.
• Negotiation experience with vendors on contracts.
• MS Office suite proficiency (IE, Excel, Word, PowerPoint).
• Familiarity with major media planning tools and databases.

Responsibilities

• Direct activities of senior leaders and manage teams to develop national, regional, and local media campaigns.
• Collaborate with media planning and buying groups to apply media solutions to client objectives.
• Create and present comprehensive media presentations to clients.
• Manage client expectations and communicate integrated media strategies effectively.
• Deliver concise, convincing presentations to agency and client leadership.
• Work with the Interactive media team on integrated traditional/digital approaches.
• Supervise and train staff at supervisor level; organize ongoing training.
• Identify and implement traditional media plans and tactics.
• Oversee the traditional media campaign process with the Interactive team.
• Develop optimal media buys with senior Buying team; monitor post-buy analyses.
• Present media strategies to client senior leadership and franchisees.
• Monitor campaigns and report performance; develop POVs as needed.
• Review plans to ensure client readiness and quality.

Skills

Media planning experience

Retail client experience

Media expressions

Presentation

Writing

Media planning ability

Team leadership (10+)

Cross-functional leadership

Vendor contracts

MS Office

Media planning tools

Degree in Business/Marketing

Media channels knowledge

Education

Bachelor's degree in Business/Marketing

Tools

TNS

Scarborough

Media Monitors

Nielsen

Arbitron

Tactician

Strata

Simmons

Job description

The SVP, Media Director manages a media planning team in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required. The SVP Media Director is responsible for directing the efforts of VP, Media Directors and Group Directors along with their assigned Planners and Assistants associated with those teams.

Responsibilities

• Direct the activities of the Director(s), manage the team(s) in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following for our Clients.
• Work as part of a media planning and buying group, identify, formulate and mange the application of media solutions to overall client objectives
• Impeccable ability to create and present full media presentations to clients
• Manage clients’ expectations at the Director and above levels (CMO, President), clearly communicate integrated media strategies to clients
• Deliver concise, informative and convincing presentations to Agency and client Senior and Executive management.
• Work with Interactive media team senior leadership defining integration approaches of traditional and digital media(s).
• Supervise and train Supervisor level. Organize ongoing and formal staff training programs within team environment.
• Identify, develop, present, implement and optimize traditional media plans, strategies and tactics.
• Manage the traditional media campaign process for assigned clients in tandem with the Interactive media team
• Work with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses
• Prepare and present media presentations directly to client senior, executive and field management, regional and local franchisees or outlets
• Manage ongoing monitoring of media campaigns, delivering periodic campaign performance meetings internally and reporting results to client(s)
• Develop POVs as needed in response to client needs or requests
• Review decks and plans from other planning staff to be “client ready”

Qualifications

• 10+ years integrated media planning experience including VP and/or Group Media Director (GMD) level
• Experience working with Retail Clients within an Advertising/Marketing Agency with a proven track record is required
• Experienced in all relevant Media expressions such as Broadcast, Online, Print, OOH
• Excellent presentation and writing skills
• Proven ability to conceive and develop quality, well-conceived and successful media plans
• Experience directly leading and managing a staff of 10 or more
• Experience managing and coordinating inter-departmental efforts at the director and/or senior level
• Experience negotiating short and long-term contracts with vendors
• MS Office: Internet Explorer, Excel, Word and PowerPoint
• Experience with most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons
• A four year college degree or equivalent in Business, Communications, Marketing background
• Understanding of all forms of media avenue