Global Media & Digital Strategy Director - Hybrid

Mars Incorporated; Louisville (KY); Hybrid; USD 147,000 - 202,000; Full time

Benefits offered by this job

Safety

401k with Company

Salary range

Medical benefits

Dental benefits

Vision benefits

Employee Assistance Program

Education programs

Premium pet food perk

Free Parking

Job summary

Champion Petfoods is expanding and seeking a Media & Digital Strategy Director to lead the full-funnel media and digital strategy, ensuring investment drives brand awareness, consideration and conversion. The role oversees media engagement, governance, integrated planning, agency leadership and performance measurement across digital touchpoints for pet parent engagement.

The Director collaborates with Content Operations, Ecommerce, Global Insights, and Mars Global Center of Excellence,

Qualifications

• 15+ years of progressive experience in Media and Digital Marketing, ideally within consumer products or DTC organizations.
• Deep expertise in full-funnel media strategy,
• Strong digital-first orientation with ability to evolve media strategies and capabilities.
• Proven experience managing media investments, budgets, governance and optimization.
• Strong understanding of audience intelligence, data and measurement.
• Proven agency and partner leadership.
• Proven people leadership experience.

Responsibilities

• Full-Funnel Media Strategy: define the media engagement strategy across awareness, consideration, conversion and advocacy.
• Digital & Emerging Media Transformation: lead transformation towards a digital-first pet parent model.
• Investment Strategy & Governance: own allocation and governance of media investment.
• Agency Leadership & Media Excellence: lead media agency relationships and performance.
• Measurement, Performance & Optimization: establish a robust measurement framework across the funnel.
• Audience Intelligence, Data & Personalization: build audience intelligence and segmentation.
• Search, AI & Digital Discovery: lead SEO/GEO and AI-driven discovery strategies.
• Team Leadership & Capability Building: build and develop a high-performing Media team.

Job description

Champion Petfoods is expanding and seeking a Media & Digital Strategy Director to lead the full-funnel media and digital strategy, ensuring investment drives brand awareness, consideration and conversion. The role oversees media engagement, governance, integrated planning, agency leadership and performance measurement across digital touchpoints for pet parent engagement.

The Director collaborates with Content Operations, Ecommerce, Global Insights, and Mars Global Center of Excellence,