Global Master Brand Marketing Senior Associate

Ralph Lauren; New York (NY); On-site; USD 64,000 - 114,000; Full time

Job summary

Ralph Lauren is seeking a passionate, highly collaborative marketer to join the Global Brand Marketing team as Senior Associate, Master Brand. This is an opportunity to shape and activate campaigns that build the Ralph Lauren brand, deepen consumer engagement, and connect storytelling across platforms and touchpoints.

Reporting to the Head of Global Brand Marketing - Master Brand & Licensing, this role supports the development and execution of World of Ralph Lauren campaigns, cross-brand

Qualifications

• 3-5 years of experience in brand marketing, integrated marketing, or a related field.
• Strong understanding of integrated marketing principles and the campaign development process.
• Strong project management skills, including building and managing workback plans.
• Ability to manage multiple priorities in a fast-paced, matrixed organization.

Responsibilities

• Support the development of global Master Brand strategies and seasonal plans.
• Develop campaign briefs, workback schedules, and cross-functional planning materials.
• Coordinate feedback and asset needs across Creative, Brand, Media, and Regional teams.
• Ensure Master Brand storytelling is cohesive across categories and channels.
• Manage day-to-day project timelines, deliverables, and approvals.
• Track campaign performance and synthesize learnings for leadership updates.

Skills

Project management

Cross-functional collaboration

Communication

Brand marketing

Strategic thinking

Tools

AI tools

Job description

Ralph Lauren is seeking a passionate, highly collaborative marketer to join the Global Brand Marketing team as Senior Associate, Master Brand. This is an opportunity to shape and activate campaigns that build the Ralph Lauren brand, deepen consumer engagement, and connect storytelling across platforms and touchpoints.

Reporting to the Head of Global Brand Marketing - Master Brand & Licensing, this role supports the development and execution of World of Ralph Lauren campaigns, cross-brand