Brand Marketing Senior Associate, Master Brand

Brobston Group; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Brobston Group is seeking a Brand Marketing professional to support global Master Brand strategy and develop World of Ralph Lauren campaigns and related brand initiatives. You will coordinate cross-functional teams and regions to ensure cohesive storytelling from planning through execution.

Responsibilities include coordinating timelines, assets, budget tracking, and analyzing performance to inform future campaigns.

Qualifications

• 3-5 years of experience in brand marketing or related field.
• Strong understanding of integrated marketing principles.
• Excellent project management, communication, presentation, and organizational skills.
• Collaborative, proactive, solutions-oriented approach with cross-functional relationship-building skills.
• Data-informed mindset and familiarity with digital, social, content, and broader 360 marketing ecosystems.
• Experience working with global or regional teams; interest in fashion and brand.

Responsibilities

• Support global brand strategies, seasonal plans, campaign briefs, and planning materials.
• Coordinate campaign timelines, deliverables, feedback, approvals, and assets across internal teams and regional partners.
• Manage the global brand calendar, track milestones and dependencies, and communicate updates to stakeholders.
• Coordinate meetings, status updates, recaps, and follow-ups across cross-functional workstreams.
• Support budget tracking, purchase orders, resource coordination, and project workflows.
• Track campaign performance, synthesize insights, and prepare campaign recaps and leadership presentations.

Skills

Brand marketing

Integrated marketing

Project management

Communication

Presentation

Organizational skills

Cross-functional relationships

Data-informed mindset

AI tools familiarity

Tools

AI tools

Job description

Summary

Support global Master Brand strategy and the development and execution of World of Ralph Lauren campaigns and other brand initiatives. Coordinate cross-functional teams and regions to ensure brand storytelling is cohesive and campaign work progresses from planning through execution. Contribute to research, performance analysis, and recommendations that strengthen future campaigns.

Responsibilities

• Support global brand strategies, seasonal plans, campaign briefs, and planning materials.
• Coordinate campaign timelines, deliverables, feedback, approvals, and assets across internal teams and regional partners.
• Manage the global brand calendar, track milestones and dependencies, and communicate updates to stakeholders.
• Coordinate meetings, status updates, recaps, and follow-ups across cross-functional workstreams.
• Support budget tracking, purchase orders, resource coordination, and project workflows.
• Track campaign performance, synthesize insights, and prepare campaign recaps and leadership presentations.

Requirements

• 3-5 years of experience in brand marketing, integrated marketing, or a related field; fashion, luxury, or lifestyle experience preferred.
• Strong understanding of integrated marketing principles and campaign development.
• Strong project management, communication, presentation, and organizational skills, including the ability to manage multiple priorities and stakeholders.
• Collaborative, proactive, solutions-oriented approach with strong cross-functional relationship-building skills.
• Data-informed mindset and familiarity with digital, social, content, and broader 360 marketing ecosystems.
• Experience working with global or regional teams and interest in fashion, culture, consumer trends, and the Ralph Lauren brand.
• Comfort using AI tools responsibly to streamline research, synthesis, content, presentations, and project workflows.