Global Brand Marketing Lead, Men's Polo

Ralph Lauren Corporation; New York (NY); On-site; USD 90,000 - 193,000; Full time

Job summary

Ralph Lauren is seeking a senior marketer to lead the development and execution of global marketing strategies for Men's Polo, driving brand desirability and growth across markets. You will collaborate with Global Marketing Strategy, Consumer Insights, Regional Marketing and Finance to shape plans and campaigns that connect with luxury consumers worldwide.

The role requires strong leadership, storytelling, and cross-functional partnership, with a deep understanding of the brand and the evolving

Qualifications

• Experience in marketing, communications, or a related field.
• Preferred: Professional experience in fashion, digital marketing, and/or agency.
• Strong understanding of marketing principles and methodologies.
• Excellent written and verbal communication skills, including the ability to produce content for senior presentations.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Mac applications (Outlook, Keynote).
• Experience with digital marketing tools and platforms, in-depth understanding of new media and the digital landscape.
• Strong team player, self-starter, collaborative, diplomatic, and solution-oriented.
• Ability to think proactively, prioritize multiple projects, and meet deadlines.
• Strong follow-through with attention to detail.
• Genuine understanding of the Ralph Lauren brand.
• Ability to work independently and as part of a team.
• Strong organizational skills.
• Diplomatic and solution-oriented with the ability to navigate a matrixed and multi-stakeholder organization.

Responsibilities

• Lead the development of specialized campaigns for Men's Polo, managing the process from initial insights to creative brief development and final execution.
• Contribute to strategic development and execution of Masterbrand campaigns (including sports) and ensure successful integration of Men's Polo.
• Provide clear and detailed briefs to external agencies, outlining campaign objectives, target demographics, and key messaging.
• Work with cross-functional teams including design, merchandising, and agency partners to ensure creative execution meets strategic objectives. Oversee the creation and execution of detailed shot lists that align with creative concepts and overall campaign goals.
• Partner with regional teams (NA, EMEA, & APAC) as well as Public Relations, Paid Media, Special Events, Digital (Social, Search, Website, Email), Retail/Stores, Licensing, and other external partners to plan and execute comprehensive global 360° marketing initiatives.
• Ensure seamless project execution by planning and monitoring key milestones and guaranteeing the timely delivery of all marketing deliverables.
• Collaborate with regional and channel teams to maintain a consistent implementation of the plans.
• Develop and maintain essential operational documents, including strategy presentations, brand and campaign plans, run-of-show schedules, and campaign recaps.
• Keep global marketing calendars up-to-date to ensure alignment and accuracy across initiatives.
• Effectively communicate global strategies and marketing plans to internal teams, leading cross-functional work streams, coordinating preparation for executive leadership reviews, and delivering presentations.
• Establish clear performance metrics and career development plans for direct reports, ensuring each team member has defined objectives and the necessary support to achieve them.
• Provide ongoing coaching and mentorship to nurture the professional growth of team members, setting clear performance expectations and offering constructive feedback.

Skills

Marketing

Communications

Digital marketing

Campaign management

Brand storytelling

Team collaboration

Project management

Tools

Microsoft Office

Keynote

Outlook

Digital marketing tools

Job description

Ralph Lauren is seeking a senior marketer to lead the development and execution of global marketing strategies for Men's Polo, driving brand desirability and growth across markets. You will collaborate with Global Marketing Strategy, Consumer Insights, Regional Marketing and Finance to shape plans and campaigns that connect with luxury consumers worldwide.

The role requires strong leadership, storytelling, and cross-functional partnership, with a deep understanding of the brand and the evolving