Global Brand PR Senior Manager

Ralph Lauren; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Ralph Lauren Corporation is seeking a Public Relations Senior Manager, Brand Communications to lead global brand initiatives and drive integrated communications strategies. You will translate business priorities into compelling media opportunities and guide programs from planning through measurement.

In collaboration with cross-functional teams and regional partners, you will nurture editor relationships, develop press materials, and ensure consistent execution across markets and channels,

Qualifications

• Bachelor's degree in communications, PR, journalism, marketing, or related field.
• 7+ years of public relations or communications experience, preferably with a global brand or agency.
• Proven ability to develop and execute integrated communications strategies across channels and markets.
• Established media relations skills and knowledge of fashion, luxury, lifestyle media.
• Excellent writing, editing, verbal communication, presentation, and storytelling skills with attention to detail.

Responsibilities

• Lead integrated communications strategies for global brand initiatives.
• Translate priorities into proactive media plans and targeted outreach across multiple media.
• Build strong relationships with editors, writers, reporters, producers, and media contacts globally.
• Lead development of press releases, pitches, talking points, key messages, media statements, Q&As, fact sheets, and briefings.
• Serve as strategic communications partner to cross-functional teams and regional offices; ensure consistent execution across markets.
• Manage communications programs from planning through execution, including timelines, approvals, and press events.
• Oversee media monitoring and post-initiative recaps; evaluate results and apply insights.
• Stay ahead of media landscape and trends to inform planning.

Skills

Excellent writing

Editing

Verbal communication

Storytelling

Presentation skills

Project management

Stakeholder influence

Education

Bachelor's degree in communications

Tools

Microsoft Office

Media monitoring tools

Job description

Ralph Lauren Corporation is seeking a Public Relations Senior Manager, Brand Communications to lead global brand initiatives and drive integrated communications strategies. You will translate business priorities into compelling media opportunities and guide programs from planning through measurement.

In collaboration with cross-functional teams and regional partners, you will nurture editor relationships, develop press materials, and ensure consistent execution across markets and channels,