Brand Marketing Senior Associate, Master Brand

Ralph Lauren; New York (NY); Vor Ort; USD 64.000 - 114.000; Vollzeit

Zusammenfassung

Ralph Lauren is seeking a passionate, highly collaborative marketer to join the Global Brand Marketing team as Senior Associate, Master Brand. This is an opportunity to shape and activate campaigns that build the Ralph Lauren brand, deepen consumer engagement, and connect storytelling across platforms and touchpoints.

Reporting to the Head of Global Brand Marketing - Master Brand & Licensing, this role supports the development and execution of World of Ralph Lauren campaigns, cross-brand

Qualifikationen

• 3-5 years of experience in brand marketing, integrated marketing, or a related field.
• Strong understanding of integrated marketing principles and the campaign development process.
• Strong project management skills, including building and managing workback plans.
• Ability to manage multiple priorities in a fast-paced, matrixed organization.

Aufgaben

• Support the development of global Master Brand strategies and seasonal plans.
• Develop campaign briefs, workback schedules, and cross-functional planning materials.
• Coordinate feedback and asset needs across Creative, Brand, Media, and Regional teams.
• Ensure Master Brand storytelling is cohesive across categories and channels.
• Manage day-to-day project timelines, deliverables, and approvals.
• Track campaign performance and synthesize learnings for leadership updates.

Kenntnisse

Project management

Cross-functional collaboration

Communication

Brand marketing

Strategic thinking

Tools

AI tools

Jobbeschreibung

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Ralph Lauren is seeking a passionate, highly collaborative marketer to join the Global Brand Marketing team as Senior Associate, Master Brand. This is an opportunity to play a central role in shaping and activating campaigns that build the Ralph Lauren brand, deepen consumer engagement, and connect storytelling across every platform and touchpoint.
Reporting to the Head of Global Brand Marketing - Master Brand & Licensing, this individual will support the development and execution of World of Ralph Lauren campaigns, cross-brand storytelling, and key global brand initiatives, helping translate strategic priorities into clear plans and strong execution.
The role sits at the center of the organization, with opportunities to collaborate across Brand, Creative, Communications, Media, Digital, Insights, Merchandising, and Regional Marketing teams. The Senior Associate will help connect functions and regions, coordinate campaign development, and ensure ideas move from strategy through execution with clarity and consistency.
This role is for someone who is energized by marketing, campaigns, culture, and consumer behavior; who enjoys bringing people and workstreams together; and who is equally comfortable contributing to strategic thinking and driving the details that bring an idea to life.
Success in the role will come from strong project management, communication, and collaboration skills, a high level of attention to detail, curiosity about new ways of working, and a genuine interest in brand building, fashion, culture, and the Ralph Lauren brand.

• Master Brand Strategy & Planning
  • Support the development of global Master Brand strategies and seasonal plans aligned to company objectives and the Ralph Lauren brand vision
  • Help translate long-term brand priorities into clear campaign plans, presentations, and working documents
  • Support consumer, cultural, and competitive research to inform brand recommendations and storytelling
  • Maintain visibility into key brand moments and multi-season plans to support consistency across teams
• World of Ralph Lauren / Gold Star Campaign Development
  • Support the day-to-day development and execution of World of Ralph Lauren / Gold Star campaign platforms
  • Help develop campaign briefs, workback schedules, deliverable lists, and cross-functional planning materials
  • Coordinate feedback, approvals, and asset needs across Creative, Brand, Media, Communications, Digital, and Regional teams
  • Help ensure Master Brand storytelling is cohesive across categories, channels, and consumer touchpoints
• Global Brand Planning & Calendar Management
  • Support the development and ongoing management of the global brand calendar across regions, channels, and categories
  • Track key milestones, dependencies, and deliverables to help ensure priority brand moments stay on schedule
  • Coordinate inputs from brand and regional teams and help maintain clear, current planning documents
  • Support the communication of key updates, changes, and decisions across stakeholders
• Cross-Functional Partnership & Execution
  • Partner with Design, Merchandising, Creative, Communications, Media, Digital, Insights, and Regional Marketing teams to bring initiatives to life
  • Support development of briefs, toolkits, and materials for regional and channel teams
  • Help coordinate meetings, status updates, recaps, and follow-ups across cross-functional workstreams
  • Build strong working relationships across a highly matrixed organization and proactively flag risks or gaps
• Project Management & Operations
  • Manage day-to-day project timelines, deliverables, approvals, and working documents across key Master Brand initiatives
  • Support budget tracking, purchase orders, and resource coordination as needed
  • Help establish and maintain clear workflows and ways of working across campaign development
  • Ensure project information is organized, accurate, and accessible to key partners
• Insights, Performance & Communication
  • Partner with Global Insights to incorporate consumer, cultural, and competitive learnings into campaign planning
  • Track campaign performance and help synthesize results into clear learnings and recommendations
  • Develop campaign recaps, leadership updates, and presentation materials
  • Support continuous improvement by documenting learnings and identifying opportunities to strengthen future work

Salary range: $63,500 - $114,105 annually

• 3-5 years of experience in brand marketing, integrated marketing, or a related field, preferably within fashion,luxury, or lifestyle
• Strong understanding of integrated marketing principles and the campaign development process
• Strong project management skills, including the ability to build and manage workback plans, coordinate cross-functional stakeholders, track deliverables and approvals, and proactively identify risks
• Ability to manage multiple priorities, timelines, and stakeholders in a fast-paced, matrixed organization
• Strong written and verbal communication skills, including experience developing clear presentations and status updates
• Collaborative, proactive, and solutions-oriented approach with the ability to build strong cross-functional relationships
• Data-informed mindset with an ability to synthesize information and translate learnings into actionable next steps
• Familiarity with digital, social, content, and broader 360 marketing ecosystems
• Experience working with global or regional teams and a genuine interest in the Ralph Lauren brand, luxury, fashion, culture, and consumer trends
• Comfort using AI tools responsibly to drive day-to-day efficiency and streamline research, synthesis, content, presentations, and project workflows