Senior Brand Marketing, Master Brand Campaigns

Ralph Lauren; New York (NY); Presencial; USD 90 000 - 120 000; Tempo integral

Resumo da oferta

Ralph Lauren seeks a Senior Associate, Master Brand to shape global campaigns and connect storytelling across platforms. You will partner with Brand, Creative, Communications, Media, Digital, Insights, Merchandising, and Regional Marketing teams to drive World of Ralph Lauren campaigns and cross-brand storytelling, translating priorities into clear plans.

This role emphasizes strong project management, attention to detail, and a passion for fashion, culture, and the Ralph Lauren brand, with

Qualificações

• 3-5 years in brand marketing or integrated marketing, preferably fashion/luxury
• Strong understanding of integrated marketing principles and campaign development
• Proven project management with cross-functional coordination and risk management
• Excellent written and verbal communication with clear presentations
• Collaborative, proactive and solution-oriented teamwork
• Data-informed mindset with ability to translate learnings into actions

Responsabilidades

• Develop and translate master brand strategies into global campaign plans
• Coordinate cross-functional teams to create briefs, schedules and assets
• Maintain clear brand storytelling across categories, channels and touchpoints
• Support global brand calendar and ensure timeline alignment across regions
• Collaborate with Design, Merchandising, Creative, Communications and Digital teams
• Monitor and communicate campaign performance and learnings to leadership

Conhecimentos

Brand marketing

Project management

Cross-functional collaboration

Strategic thinking

Communication skills

Market research

AI tools

Ferramentas

AI tools

Descrição da oferta de emprego

Ralph Lauren seeks a Senior Associate, Master Brand to shape global campaigns and connect storytelling across platforms. You will partner with Brand, Creative, Communications, Media, Digital, Insights, Merchandising, and Regional Marketing teams to drive World of Ralph Lauren campaigns and cross-brand storytelling, translating priorities into clear plans.

This role emphasizes strong project management, attention to detail, and a passion for fashion, culture, and the Ralph Lauren brand, with