Global Social Marketing and Content Strategy Lead

Ralph Lauren; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Ralph Lauren is seeking a Manager, Social Marketing & Content Strategy to lead social content across Ralph Lauren's global digital channels, supporting key sports partnerships, corporate brand moments, and tentpole activations.

This role will partner closely with cross-functional teams to deliver integrated storytelling experiences that elevate the brand while driving audience growth, engagement, and business impact. 5+ years in fashion/digital marketing is preferred.

Qualifications

• 5+ years in social media, content strategy, or digital marketing (fashion/sports preferred).
• Proven experience developing content strategies for large-scale campaigns and brand activations.
• Strong understanding of social platforms, audience behavior, and emerging trends.
• Ability to translate business objectives into measurable content plans.

Responsibilities

• Develop and execute content strategies across Ralph Lauren's digital and social platforms for sports partnerships and brand activations.
• Drive social planning for major moments from pre-campaign to post-campaign insights.
• Collaborate with Marketing, Creative, Communications, Partnerships, Design, Influencers, Paid Media, and Regional teams.
• Create innovative, brand-elevating content that strengthens engagement and brand positioning.
• Define content approaches and publishing strategies that support product launches and business priorities.
• Maintain content calendars to grow audience and engagement, proactively and reactively.
• Monitor platform evolution and consumer behavior to identify opportunities for innovation.
• Oversee content quality and brand consistency across global channels with regional alignment.

Skills

Social media strategy

Content planning

Digital marketing

Storytelling

Analytics

Job description

Ralph Lauren is seeking a Manager, Social Marketing & Content Strategy to lead social content across Ralph Lauren's global digital channels, supporting key sports partnerships, corporate brand moments, and tentpole activations.

This role will partner closely with cross-functional teams to deliver integrated storytelling experiences that elevate the brand while driving audience growth, engagement, and business impact. 5+ years in fashion/digital marketing is preferred.