Global Marketing Tech Leader - AI & Platforms

Bentley Systems, Incorporated; Philadelphia (Philadelphia County); Hybrid; USD 130.000 - 170.000; Vollzeit

Benefits dieser Stelle

Bentley Impact Day

Colleague recognition program

Inclusion & wellbeing programs

Zusammenfassung

Bentley Systems, a leading infrastructure engineering software company, seeks a Senior Manager, Global Marketing Technology to define the long-term tech roadmap and governance for its marketing ecosystem. You will partner with Marketing, IT, Security, Legal, Data, and other teams to deliver scalable, secure, and integrated solutions.

Responsibilities include leading the Marketing Operations team, driving AI-enabled innovations, and ensuring data quality and regulatory compliance across

Qualifikationen

• Earth: 8+ years in marketing technology or revenue operations in B2B tech.
• Experience building and managing an enterprise marketing technology roadmap.
• Strong knowledge of data governance, privacy regulations, and integrations.

Aufgaben

• Define and lead global marketing technology strategy and multi-year roadmap.
• Govern ecosystem ownership, access, change management, and platform performance.
• Oversee data flows across marketing, sales, product, and analytics platforms.
• Lead Marketing Operations team and optimize workflows and standards.
• Evaluate and consolidate marketing tech solutions with build-vs-buy analyses.
• Partner to define and execute AI strategy to boost productivity and marketing performance.
• Establish KPIs for platforms and drive adoption through training and docs.
• Communicate strategies and trade-offs to stakeholders and leadership.

Kenntnisse

Marketing automation

CRM systems

Analytics

Reporting

Integrations

Content management

Ausbildung

Bachelor's degree in Marketing/IS/Business/CS

Tools

Salesforce

Marketo

Jobbeschreibung

Bentley Systems, a leading infrastructure engineering software company, seeks a Senior Manager, Global Marketing Technology to define the long-term tech roadmap and governance for its marketing ecosystem. You will partner with Marketing, IT, Security, Legal, Data, and other teams to deliver scalable, secure, and integrated solutions.

Responsibilities include leading the Marketing Operations team, driving AI-enabled innovations, and ensuring data quality and regulatory compliance across