Global Marketing Data Strategy & Analytics Director

Autodesk; Boston (MA); On-site; USD 153,000 - 273,000; Full time

Job summary

Autodesk is seeking a Director of Worldwide Marketing Data Strategy & Analytics to lead strategy, frameworks, data foundations, and analytics capabilities that optimize Enterprise marketing impact on customers and business outcomes.

You will partner with Marketing, Go-to-Market leadership, and cross-functional teams like Data Engineering, Data Science, and Marketing Technology to drive AI-powered insights and decisioning at scale.

Qualifications

• Experience developing and operationalizing marketing measurement strategies (attribution, incrementality, experimentation).
• Strong ability to communicate with senior non-technical stakeholders and partner with cross-functional teams.
• BA/BS or higher in a quantitative field; advanced degree preferred but not required.

Responsibilities

• Lead Marketing Data & Analytics Strategy: set end-to-end analytics strategy, KPIs, and measurement frameworks for Enterprise Marketing.
• Lead a Global Analytics Team: recruit, develop, and guide a global team of data strategists and analysts.
• Drive Business Performance Intelligence: monitor performance to identify trends, risks, and opportunities in marketing outcomes.
• Define Measurement & Attribution: establish principles, windows, and methodologies linking marketing to outcomes.
• Drive Investment Optimization: integrate attribution and modeling to guide resource allocation across channels and campaigns.
• Establish Analytics-Ready Data Foundations: define data structures, taxonomies, identity resolution, and governance.
• Advance AI-Powered Analytics: build scalable, governed AI-enabled analytics with oversight.
• Translate insights into action: present clear implications and recommendations to executives.

Skills

Marketing analytics leadership

People leadership

Measurement strategy & attribution

Data foundations & BI

Predictive analytics & AI/ML

Education

BA/BS in Marketing, Business, Economics, Statistics, Data Science, or quantitative field

Job description

Autodesk is seeking a Director of Worldwide Marketing Data Strategy & Analytics to lead strategy, frameworks, data foundations, and analytics capabilities that optimize Enterprise marketing impact on customers and business outcomes.

You will partner with Marketing, Go-to-Market leadership, and cross-functional teams like Data Engineering, Data Science, and Marketing Technology to drive AI-powered insights and decisioning at scale.