Global Marketing Tech Lead — AI & Data Ecosystem

Blyncsy; Philadelphia (Philadelphia County); Hybrid; USD 160,000 - 210,000; Full time

Benefits offered by this job

Bentley Impact Day

Competitive salary

Inclusive culture

Employee recognition program

Job summary

Bentley Systems is seeking a strategic Senior Manager, Global Marketing Technology to lead the roadmap, governance, and evolution of our marketing tech ecosystem. You will partner with Marketing, IT, Security, Legal, Data, and other teams to deliver scalable, integrated, and compliant solutions that drive measurable business value.

You will manage the Marketing Operations team, advance AI-powered workflows, ensure data quality and privacy, and define KPI-driven adoption across geographies.

Qualifications

• Bachelor's degree or equivalent experience.
• 8+ years in marketing technology or related field within a complex B2B tech organization.
• Experience building an enterprise marketing tech roadmap across functions/geographies.
• Strong expertise in marketing automation, CRM, analytics, integration, and content management.

Responsibilities

• Define the global marketing technology strategy and multi-year roadmap.
• Oversee the marketing technology ecosystem including ownership, access, and performance.
• Manage data flow and integrations with privacy and regulatory compliance.
• Lead and develop the Marketing Operations team with standards and best practices.
• Evaluate and manage vendor selections, build-versus-buy analyses, and AI initiatives.

Skills

Marketing tech

CRM systems

Data governance

AI in marketing

Leadership

Cross-functional collaboration

Education

Bachelor's degree in Marketing/IS/CS

Tools

Salesforce

Marketo

Analytics tools

CDP/BI tools

Job description

Bentley Systems is seeking a strategic Senior Manager, Global Marketing Technology to lead the roadmap, governance, and evolution of our marketing tech ecosystem. You will partner with Marketing, IT, Security, Legal, Data, and other teams to deliver scalable, integrated, and compliant solutions that drive measurable business value.

You will manage the Marketing Operations team, advance AI-powered workflows, ensure data quality and privacy, and define KPI-driven adoption across geographies.