Associate Director, Commercial AI and Advanced Analytics- Oncology

Bristol Myers Squibb; New Jersey; On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Comprehensive benefits

Flexible work environment

Wellbeing program

Job summary

Bristol Myers Squibb seeks an Associate Director of Commercial AI and Advanced Analytics to lead the design, execution, and operationalization of advanced analytics for marketing and commercial decision-making. The role blends hands-on modeling with translating complex outputs into strategic recommendations for Brand, Omnichannel, and Finance partners.

The ideal candidate will drive MMx, KDA, and optimization analytics within an enterprise analytics framework, ensuring timely delivery of

Qualifications

• Hands-on and execution-focused, with depth in marketing analytics.
• Ability to translate modeling outputs into actionable recommendations for cross-functional partners.
• Experience operating within an enterprise analytics framework and delivering timely insights.

Responsibilities

• Own end-to-end development and execution of advanced Marketing Mix (MMx) and Key Driver Analyses (KDA).
• Apply advanced modeling techniques to quantify incremental impact across channels (sales force, digital, TV, events).
• Translate modeling outputs into clear business implications for brand strategy and investment allocation.
• Support annual brand planning, in-year optimization, and scenario analysis using MMx outputs.

Skills

Marketing analytics

Marketing Mix MMx

Causal analytics

Optimization analytics

Data modeling

Job description

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

Summary

The Associate Director, Commercial AI and Advanced Analytics is responsible for delivering advanced commercial measurement and decision intelligence across BMS brands and therapeutic areas. This role owns the design, execution, and operationalization of advanced Marketing Mix (MMx), causal, and optimization analytics that inform investment decisions, omnichannel strategy, and performance optimization.

This position is highly hands‑on and execution‑focused, combining strong technical depth in marketing analytics with the ability to translate complex modeling outputs into clear, actionable recommendations for Marketing, Brand, Omnichannel, Field, and Finance partners. The Associate Director operates within an enterprise analytics framework, aligning with TA Analytics Leads and centralized platforms while ensuring high‑quality, on‑time delivery of insights that directly impact brand strategy and ROI.

Responsibilities

Deliver Advanced Marketing & Commercial Measurement

• Own end‑to‑end development and execution of advanced Marketing Mix (MMx) and Key Driver Analyses (KDA) to support brand planning, budget optimization, and performance assessment.
• Apply advanced modeling techniques to quantify incremental impact across channels (sales force, digital, TV, congresses, patient programs).
• Translate modeling outputs into clear business implications for brand strategy, media mix, and investment allocation.
• Support annual brand planning, in‑year optimization, and scenario analysis using MMx outputs.

Build & Operate Advanced MMx Capabilities