Global Marketing Strategy Lead — Integrated Campaigns

Dnb; Jacksonville (FL); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Generous paid time off

Up to 16 weeks parental leave

Paid sick time

Education assistance

Volunteer days & donation matching

401k with company matching

Health & wellness benefits

Medical, dental & vision insurance

Job summary

Dun & Bradstreet seeks a Senior Integrated Marketing Manager to lead global marketing strategy, multi-channel campaigns, and revenue-impact initiatives. You will partner with Sales, Product, and Strategy to translate business priorities into scalable programs and ensure alignment with go-to-market plans.

You’ll drive pipeline growth by leveraging centralized teams and governance, while mentoring a growing marketing team and delivering measurable ROI across regions.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field with 8 to 12 years of relevant experience.
• 8–12 years of relevant B2B marketing experience, with integrated marketing strategy and execution.
• Proven track record of owning and delivering global, multi-channel campaigns with measurable impact on pipeline and revenue.
• Strong planning, orchestration, and senior-level stakeholder management skills.
• Advanced analytical skills and ability to translate data into strategic insights and decisions.
• Excellent communication and stakeholder management, including executive-level engagement.
• Strong project management and organizational skills for complex, concurrent programs.

Responsibilities

• Lead the development of integrated global marketing strategies aligned to business and revenue objectives.
• Serve as a strategic advisor to senior stakeholders, shaping go-to-market and demand generation approaches.
• Own campaign prioritization and planning across segments, industries, and geographies.
• Own responsibility for marketing contribution to pipeline, demand generation targets, and campaign ROI.
• Establish KPIs, measurement frameworks, and reporting structures with Marketing Analytics for performance insights.
• Translate campaign and pipeline performance into actionable insights for optimization.
• Drive campaign execution through collaboration with cross-functional teams (marketing ops, digital, analytics, content, communications, events).
• Collaborate with Product Marketing on go-to-market planning, launches, and sales enablement.
• Ensure governance of campaign processes, timelines, budgets, and resources.
• Identify opportunities to improve campaign performance, processes, and tools.
• Stay ahead of industry trends and marketing tech to inform strategy.
• Provide mentorship to junior marketing team members.

Skills

Strategic planning

Campaign orchestration

Stakeholder management

Analytical skills

Communication

Project management

MS Office

Ownership mindset

Education

Bachelor's degree in Marketing, Business, Communications or related field

Tools

Microsoft Office

Job description

Dun & Bradstreet seeks a Senior Integrated Marketing Manager to lead global marketing strategy, multi-channel campaigns, and revenue-impact initiatives. You will partner with Sales, Product, and Strategy to translate business priorities into scalable programs and ensure alignment with go-to-market plans.

You’ll drive pipeline growth by leveraging centralized teams and governance, while mentoring a growing marketing team and delivering measurable ROI across regions.