Global Marketing Operations Leader

Atlas HXM; United States; Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

Flexible PTO

Birthday off

Parental leave

Job summary

Atlas HXM seeks a Senior Director, Marketing Operations to lead technology, automation, digital platforms, analytics, and operating processes powering our global marketing organization.

Reporting to the Vice President, Global Growth Marketing, this role will build and optimize the infrastructure that enables Marketing to operate efficiently, deliver compelling digital experiences, and connect marketing investments to measurable business outcomes.

Qualifications

• Bachelor’s degree in Marketing, Business, Information Systems, Analytics, CS.
• 12+ years of progressive experience in Marketing Operations, Marketing Technology, Digital Marketing, Revenue Operations, or related disciplines.
• 7+ years of leadership experience, including responsibility for global or enterprise-level teams, functions, or programs.
• Deep expertise in marketing automation, CRM, website technologies, analytics, customer data, systems integrations, and marketing technology environments.
• Demonstrated experience building marketing operating models, technology strategies, governance frameworks, and roadmaps.
• Experience implementing AI, automation, and workflow solutions that deliver measurable business outcomes.
• Strong experience leading complex technology investments and transformation initiatives.
• Strong financial and commercial acumen, including budget management and business case development.
• Ability to influence executive leaders and align cross-functional stakeholders around complex priorities.
• Experience working effectively in a global, fully remote environment.

Responsibilities

• Develop and lead the global Marketing Operations strategy, operating model, and roadmap aligned with business priorities.
• Establish scalable processes, governance, workflows, and performance standards across Marketing.
• Own the marketing technology ecosystem, including CRM, marketing automation, digital platforms, analytics, customer data, and systems integrations.
• Evaluate and optimize technology investments, system performance, adoption, and ROI.
• Lead major technology implementations and operational transformation initiatives.
• Build and lead a high-performing Digital Marketing & Operations team.
• Develop and execute Marketing’s AI and automation roadmap in alignment with the broader enterprise AI strategy.
• Identify and implement opportunities to automate campaign execution, lead management, reporting, content operations, and customer lifecycle activities.
• Establish governance and measurement for AI and automation solutions.
• Lead the process redesign and change management needed to embed new technologies and ways of working.
• Provide strategic leadership for website operations and the broader digital experience function.
• Own prioritization of the website roadmap based on acquisition, conversion, pipeline, and customer experience goals.
• Establish governance for website access, releases, quality assurance, and experimentation.
• Define the testing and optimization strategy and measure the business impact of digital investments.
• Lead Marketing’s measurement, attribution, analytics, and reporting strategy.
• Establish executive dashboards, KPIs, and performance review processes that connect marketing activity to pipeline, revenue, and ROI.
• Partner with Revenue Operations, Finance, Data, and Technology to improve forecasting, customer insights, and decision-making.
• Establish standards for marketing data quality, governance, privacy, security, and appropriate use.
• Build the data foundation required for segmentation, personalization, targeting, and lifecycle marketing.
• Serve as a senior partner across Marketing, Revenue Operations, Sales, Product, Technology, Data, Finance, and Legal.

Skills

Leadership

Strategic Planning

Global/Remote Leadership

Marketing Ops

Marketing Tech

AI & Automation

Education

Bachelor’s degree in Marketing, Business, Information Systems, Analytics, CS

Tools

CRM (Salesforce)

Marketing Automation

Web Analytics

Data Platforms

Systems Integrations

Job description

Atlas HXM seeks a Senior Director, Marketing Operations to lead technology, automation, digital platforms, analytics, and operating processes powering our global marketing organization.

Reporting to the Vice President, Global Growth Marketing, this role will build and optimize the infrastructure that enables Marketing to operate efficiently, deliver compelling digital experiences, and connect marketing investments to measurable business outcomes.