Head of Marketing Strategy & Operations

Manhattan Associates; Atlanta (GA); Hybrid; USD 180,000 - 230,000; Full time

Job summary

Manhattan Associates in Atlanta is pursuing a Senior Director, Strategy & Operations to serve as the operational and strategic backbone of the Marketing organization. You will partner with the CMO, lead Marketing Operations, and elevate data-to-insight storytelling to guide executive actions across the full funnel.

Responsibilities include governing MOPs, OKRs, executive updates, cross‑functional alignment, and Martech governance, with a focus on campaign planning and performance narratives.

Qualifications

• 10+ years in Marketing Operations or related roles.
• Experience leading managers (Director level).
• Ability to translate data into executive insights.
• Experience establishing operating cadence and scorecards.
• Budget management experience with ROI focus.
• Fluency with marketing automation; Marketo preferred.

Responsibilities

• Lead the Marketing Operations team and define MOPs strategy and governance.
• Collaborate with Sales/RevOps, Finance, Product, and IT for end-to-end funnel alignment.
• Establish executive scorecards and cadence for reviews.
• Own performance storytelling with data-driven narratives and actions.
• Build full-funnel measurement from awareness to revenue influence.
• Oversee Martech strategy and governance, including CRM integration.
• Mature segmentation and audience operations for targeting.
• Ensure scalable email marketing operations and governance.

Skills

Marketing ops

Executive communication

Data analysis

Budgeting

Martech exposure

Tools

Marketo

CRM

Job description

Manhattan Associates in Atlanta is pursuing a Senior Director, Strategy & Operations to serve as the operational and strategic backbone of the Marketing organization. You will partner with the CMO, lead Marketing Operations, and elevate data-to-insight storytelling to guide executive actions across the full funnel.

Responsibilities include governing MOPs, OKRs, executive updates, cross‑functional alignment, and Martech governance, with a focus on campaign planning and performance narratives.