Global Marketing Lead - Transplant Diagnostics

ThermoFisher Scientific; Lenexa (KS); On-site; USD 129,000 - 194,000; Full time

Benefits offered by this job

Medical plans

Vision plan

PTO & holidays

Tuition reimbursement

ESPP stock purchase plan

Job summary

Thermo Fisher Scientific is seeking a Senior Global Marketing Manager for the Transplant Diagnostics Division (One Lambda) to drive growth of molecular diagnostics across regions. You will create market opportunities, define expansion strategies, and build evidence-based adoption frameworks that scale globally.

Working with Medical Affairs, MSLs, HEOR, and regional teams, you will craft content across channels, manage campaigns end-to-end, and ensure compliant clinical education while aiming to

Qualifications

• Advanced degree plus 6 years of experience in product marketing within molecular diagnostics, IVD, genomics, or clinical diagnostics markets.
• Strong expertise in market creation, segmentation analysis, and long-range planning with ability to size markets and identify growth segments.
• Proven ability to map barriers to adoption and define strategies to overcome them in clinical and diagnostic markets.
• Experience partnering with Medical Affairs, MSLs, HEOR, or clinical teams to develop evidence roadmaps and clinical validation strategies.
• Skilled in building scalable frameworks and market activation playbooks that work across varied regulatory environments.
• Demonstrated success in global product launches and campaign management from planning through sales enablement handoff.
• Expertise in storytelling and content creation across multiple channels: long-form, short-form, digital, video, email.
• Strong understanding of customer journey marketing and integrated demand generation strategies tied to revenue goals.
• Ability to craft compliant, non-promotional clinical education and market-conditioning content.
• Experience with molecular diagnostics technologies (NGS, PCR, genotyping) and transplant diagnostics applications (HLA, histocompatibility) preferred.
• Strong analytical skills to interpret scientific and technology trends and identify competitive market opportunities.
• Proven ability to translate complex scientific and clinical concepts into compelling commercial value propositions.
• Excellence in cross-functional collaboration within matrixed global organizations.
• Advanced proficiency in digital marketing tools, platforms, and emerging techniques (e.g., generative AI, answer engine optimization).
• Strong project management and performance measurement capabilities.
• Excellent communication and presentation skills for clinical and commercial stakeholders.
• Ability to travel up to 25-30% internationally.
• English language proficiency required; additional languages beneficial.
• Must be legally authorized to work in the United States without sponsorship.
• Must be able to pass a comprehensive background check, which includes a drug screening.

Responsibilities

• Drive growth and adoption of our molecular diagnostics portfolio supporting transplant and clinical diagnostic applications.
• Create new market opportunities by identifying untapped segments and defining expansion strategies.
• Build evidence-based adoption frameworks that scale across regions.
• Develop compelling market narratives and launch campaigns translating complex scientific value into demand generation.
• Partner cross-functionally with Medical Affairs, MSLs, HEOR, and regional teams to determine evidence requirements.
• Craft persuasive content across channels—digital, video, email, and sales enablement—while ensuring non-promotional clinical education compliance.
• Lead integrated campaigns from strategy through execution and measure performance to meet revenue targets.

Skills

Market creation

Adoption strategy

Evidence roadmaps

Cross-functional collab

Digital marketing

Campaign management

Content creation

Demand generation

Travel willingness

English proficiency

Education

Advanced degree + 6+ years in molecular diagnostics marketing

Bachelor's + 8+ years in marketing

Job description

Thermo Fisher Scientific is seeking a Senior Global Marketing Manager for the Transplant Diagnostics Division (One Lambda) to drive growth of molecular diagnostics across regions. You will create market opportunities, define expansion strategies, and build evidence-based adoption frameworks that scale globally.

Working with Medical Affairs, MSLs, HEOR, and regional teams, you will craft content across channels, manage campaigns end-to-end, and ensure compliant clinical education while aiming to