Global Marketing Lead, Transplant Diagnostics

ThermoFisher Scientific; Benson (VT); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Health plans including medical and 
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Vision plan

PTO and holidays

Parental leave

Employee stock purchase plan

Job summary

Thermo Fisher Scientific is seeking a Senior Global Marketing Manager for the Transplant Diagnostics Division (One Lambda) to drive adoption of molecular diagnostics across transplant and clinical settings. You will identify growth segments, build evidence-based strategies, and oversee global campaigns from planning to sales handoff.

You will collaborate with Medical Affairs, MSLs, HEOR, and regional teams to develop education plans, activate cross-channel content, and ensure regulatory

Qualifications

• Advanced Degree plus 6 years of experience, or Bachelor's Degree plus 8 years in product marketing within molecular diagnostics, IVD, genomics, or clinical diagnostics markets.
• Strong expertise in market creation, segmentation analysis, and long-range planning with ability to size markets and identify growth segments.
• Proven ability to map barriers to adoption and define strategies to overcome them in clinical and diagnostic markets.
• Experience partnering with Medical Affairs, MSLs, HEOR, or clinical teams to develop evidence roadmaps and clinical validation strategies.
• Skilled in building scalable frameworks and market activation playbooks that work across varied regulatory environments.
• Demonstrated success in global product launches and campaign management from planning through sales enablement handoff.
• Expertise in storytelling and content creation across multiple channels: long-form, short-form, digital, video, email.
• Strong understanding of customer journey marketing and integrated demand generation strategies tied to revenue goals.
• Ability to craft compliant, non-promotional clinical education and market-conditioning content.
• Experience with molecular diagnostics technologies (NGS, PCR, genotyping) and transplant diagnostics applications (HLA, histocompatibility) preferred.
• Strong analytical skills to interpret scientific and technology trends and identify competitive market opportunities.
• Proven ability to translate complex scientific and clinical concepts into compelling commercial value propositions.
• Excellence in cross-functional collaboration within matrixed global organizations.
• Advanced proficiency in digital marketing tools, platforms, and emerging techniques (e.g., generative AI, answer engine optimization).
• Strong project management and performance measurement capabilities.
• Excellent communication and presentation skills for clinical and commercial stakeholders.
• Ability to travel up to 25-30% internationally.
• English language proficiency required; additional languages beneficial.
• Must be legally authorized to work in the United States without sponsorship.
• Must be able to pass a comprehensive background check, which includes a drug screening.

Responsibilities

• Drive growth and adoption of molecular diagnostics portfolio across transplant and clinical diagnostic applications.
• Identify untapped segments, define expansion strategies, and build evidence-based adoption frameworks.
• Develop market narratives and launch campaigns translating scientific value into demand generation programs.
• Partner with Medical Affairs, MSLs, HEOR/MAVE, and regional teams to determine evidence requirements and education strategies.
• Craft content across channels—digital, video, email, and sales enablement—while ensuring non-promotional clinical education compliance.
• Lead integrated campaigns from strategy through execution, measuring performance and optimizing to hit revenue targets.
• Support region-ready activation playbooks and scalable market activation frameworks for varied regulatory environments.

Skills

Market creation

Segmentation analysis

Long-range planning

Evidence roadmaps

Cross-functional collaboration

Campaign management

Storytelling

Digital marketing

Travel readiness

Education

Advanced Degree

Bachelor's Degree

Job description

Thermo Fisher Scientific is seeking a Senior Global Marketing Manager for the Transplant Diagnostics Division (One Lambda) to drive adoption of molecular diagnostics across transplant and clinical settings. You will identify growth segments, build evidence-based strategies, and oversee global campaigns from planning to sales handoff.

You will collaborate with Medical Affairs, MSLs, HEOR, and regional teams to develop education plans, activate cross-channel content, and ensure regulatory